Episode 4: Nobody Wanted Detroit. Nick Did. - Nick Sanborn

Nick Sanborn didn't inherit a construction empire. He built one from scratch in a city that most people had already written off.

In this episode, Nick talks about starting Sanborn Construction Group from zero in Detroit - a city with no shortage of opportunity if you're willing to do the work others aren't. While most contractors were looking elsewhere, Nick leaned in, taking on a high volume of construction, maintenance, and development projects in a market that rewards persistence over pedigree.

We also get into something most construction business owners haven't figured out yet: social media as a legitimate marketing tool. With nearly 200,000 YouTube subscribers, Sanborn Construction Group has built an audience that most media companies would envy - and Nick talks about how that happened and what it means for the business.

If you've ever thought about betting on a place or an idea that others have given up on, this conversation will resonate.

Contact Nick on his Website > https://www.sanbornconstructiongroup.com

Watch Nick on YouTube > https://www.youtube.com/@SanbornConstructionGroup

Know of somone who would be a good guest or want to reach out? > https://unlikelysuccesspodcast.com