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#014 Many people think they need to pretend to be someone else to do great marketing.
So they copy others, swipe from what they think is working right now, and therefore sound similar to their biggest competitors. There are 3 problems with this:
(1) If they sound similar to other people, they do not stand out. They come across as copycats, rather than originals. And reduce trust, because they seem like untrustworthy thieves.
(2) They will always feel like an imposter, because by copying others, they are sending to themselves this message loud and clear: I am not good enough to succeed the way I am, so I have to pretend to be someone else. And even if they get some succeed, on some level, they will feel it's not them who got it, so they never build self esteem.
(3) Who they are is always their ultimate uniqueness. There is only ONE of you, and therefore, nobody can compete or dethrone you from that positioning. Being fully yourself is the best protection you can ever have for your business.
Listen to this fully to update your thinking, and see that there is another way beyond manipulation, pretense, and "fake-ness".
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
Most people in the world operate by following whatever road they happen to start on, whether that is doing what their family groomed them to do, copying what their friends do, or simply doing what school and university taught them. They never take the time to see where they fit in this world, what is their true talent, their unborn uniqueness.
Therefore, they spend their time either doing what other people tell them, rather than what makes them feel alive, what fills them with passion every day. Or maybe being part of the "gig economy," basically being a slave to whatever commodity role some bigger system assigned for them. Always feeling something is missing in their lives. Never waking up excited for the day. Never feeling flow. And barely getting any real self-esteem, which comes from being recognized for doing something exceptionally well.
Everyone has a True Talent that you can do easily and that you can do exceptionally well, but very few people find it. This episode will show you the path, the way towards your true talent, so listen to it until the end.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
#012 Rejection is an essential companion on the path to success.
Most people, as soon as they face rejection, either take it personally as an evaluation of their worth, or run away never wanting to feel that sting again. This leads to people taking less risks, not persevering enough, and staying barricaded in their comfort zones, decimating their growth and their potential.
However, when you understand the true nature of rejection -- and it's something I can bet you have never thought of or even heard before, you can finally be liberated. Not because of positive thinking or affirmations -- which are things I love. But because of a true understanding of the pattern of success in life and in reality. Then, you wake up every day with a smile, and look forward to the first rejection of the day. That first rejection that you'll face with an amused smirk, and keep going strong, with renewed enthusiasm each time. Because, as Churchill said: "Success is going from failure to failure with no loss of enthusiasm."
There is a pattern that will make keeping your enthusiasm as easy and as natural as ever, so keep listening.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
#011 Joe Schriefer Interview (Agora Financial):
Even when this human health crisis ends, the Coronavirus / COVID-19 will create an economic crisis that is deeper still. Businesses and individuals will suffer even more economic turmoil.
By understanding the factors at play, and what is known so far... you can take the right steps to protect yourself and your family from this chaos, and to build a stronger financial position even when layoffs continue, and even when business stops being done in the usual ways.
It's a new age, a new page. You can fill this page with innovation and new success, or make it the end of a glorious era and the beginning of seriously bad times.
If you'd like to know how to be the exception... what to do during these times to survive... how to take advantage of financial and business opportunities that you're not aware of... which resources to use to keep your pulse on what is going on right now, and how to find ways to make money and protect your wealth during this turmoil... then listen to today's episode right now...
Support the show (http://paypal.me//storybonding)
#010 Powerful idea filled with hope:
If you become above average (better than 51% of people) in these 3 simple key areas of business, you will be in the top 20% and get better results than 80% of the people.
I'll even show you why, based on statistical principles, this is how real life operates. This is relevant for success in every area of life, not just business.
People don't know how to truly prioritize. They either follow their gut, without a clear view of the big picture. Or let what is urgent grab their attention and determine what they do. What ends up happening, is they keep running around in circles, working hard but wasting a lot of efforts, not getting anywhere.
However, when you have this deeper perspective of the world, where you understand at a deeper level how success works, you can then do less and get much more. Why? Because you'll have leverage. The reality of life is that not all efforts are created equal: Some efforts get you a 1000 times more results than lower importance efforts. However, those leverage points are a few, and the distraction points are many. It's much more "natural" to spend all your time randomly doing things that make you feel busy but lead to no results, rather than using this perspective you'll discover today to pinpoint what really matters and will get you the success you want.
You'll also discover why success is easier than you think.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
#009 Most people fail miserably at influencing and persuading others. This terribly limits their lives because they'll be facing failure after failure, and rejection after rejection. It's like trying to play the game without knowing the rules: You'll be lost, doing it all wrong.
This episode gives you the formula that is at the core of all influence and persuasion, especially what works in this new decade, the 2020s -- whether marketing your products, growing your business, giving a pitch or a presentation at a boardroom, or even persuading your kids to tidy up their room or your spouse to save your relationship.
Everyone is in the business of influence and persuasion, whenever you're asking someone for a YES, or wanting someone to do something, you're influencing and persuading. You'll either do it right, or very very wrong.
When you do it right, the other person will actually enjoy the act of being influenced and persuaded. It's totally warm, ethical, and effective.
And the result is a life where things go your way, where people buy your products, where they're convinced of your opinions, where your ideas spread, your reputation growths -- and best of all, you'll build the true self-esteem that comes from being an effective human being.
Because nobody is born with the manual of how to succeed as a human being, so every little advantage your learn counts, and this Influence and Persuasion formula will be your very best advantage to succeed at life.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
#008 These are crazy times...
People getting sick. The vulnerable dying. The economy halted. Jobs threatened. Clients stopped spending.
All good reasons to be afraid and to stress out.
However, all that negativity shrinks you, scares you, and kills your ability to find solutions, to adapt quickly, to be ready when the tides turn.
This episode will give you practical tips, useful ideas, and new ways of thinking so that you can use this difficult period of time to become stronger and better.
So that you can care for your mental health, find peace of mind, and help your online business, coaching business, agency services, consultant, or info-product business survive today.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
#007 The Coronavirus has currently made all human contact dangerous. The basis for such social isolation is fear.
The problem is, such fear of human contact is traumatic. Even when the Coronavirus Pandemic stops, people on some level will feel a fear of direct contact with strangers. A "fear of the other" if you will.
Such trauma does not go away easily.
That's why, the correct procedure right now is to move more and more of your work to be remote work, into a virtual office, and do as much as possible of your lead generation, deal making, and product delivery / service fulfillment online.
It's important to begin doing this fast, because million of people will move into online work, and will be driven to start online businesses, because of the fear and panic they feel caused by Corona, and so the competition will become even more fierce. You have to be ahead of the curve with this.
Also, even when things "return to normal," others will notice a huge drop in their results after the Corona Pandemic passes, so you have to be prepared because then, even more people will realize it's important to do a lot of their work virtually. You have to be already established before the competition makes it too difficult for any new entrant to make it.
Then, when you establish your completely virtual online business, you'll know that you can make money and earn your income from your home, using your laptop and phone, and have built the infrastructures and skills to thrive. Your income will continue and grow whether Coronavirus stays, get eliminated, or in the likely event that another pandemic hits us hard at a future point.
Whether you're an online business owner, an entrepreneur, a consultant, a coach, an agency owner, a retailer, an executive, a VP in the boardroom, a professional networker, a vlogger, a blogger, an influencer, a youtube personality, or other, this episode will give you new perspectives on the right thing to do.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
#005 The standard advice for selecting a business niche is wrong. They tell you to search through forums, read through blog comments, and talk to people to find out a problem you can solve, then make that your niche. That's a recipe for short term success, and a guaranteed way to become a commodity. Sooner or later, someone will come through, and will do the same thing you are doing cheaper, faster and better. (Especially soon, when the marketing powered by Artificial Intelligence will be unleashed. Then all these businesses begging to become commodities will lose everything.) We do things differently around here. In StoryBonding, YOU are the source of truly lasting competitive advantage. Your vulnerable humanity is what will attract people and bond them to you like glue. And if this feels uncomfortable, it's not uncommon, I work deeply with my Mentorship Clients to release these blockages and limitations because it seems everyone feels either they're not good enough, or not interesting enough, or having nothing to say, or cannot open their hearts enough. Well, what does this whole thing have to do with niche selection? Everything. Your emotional scars are real fingerprints. They have made you who you are. And your scars have prepared you to help people with a problem in a way that is unique to you, a way that nobody else could create in this world. And when you let your scars guide you to that niche, all the StoryBonding Stories you'll tell, all the concepts you'll come up with, and all the advice you'll share will resonate with people in a way that no persuasive outdated marketing, hyped up unbelievable sales letters, or too-cool for school image branding could do. Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
#006 Many business people try to get clients the wrong way. They think that by trying to get business, by instigating, initiating, and inviting people to take the next step, they will sell more. But in reality, a quirk of human nature is that we run away from that which pursues us. The right way to sell more is to attract people. Not only will people not run away when they are the ones taking the steps to get closer to buying from you, but there is also an added benefit: Humans only see the value of things they have put effort into, and devalue things that come to them easy, without effort. So by them taking the steps to come closer to you, to be attracted by you, they will recognize the real value of what you offer. But when you try to sell to them, subconsciously they think "If it's so valuable, why does he or she have to work so hard to sell me on it?!"
Whether you're an agency owner, a consultant, a coach, a freelancer, or even an online business owner and product creator... Whether you're an influencer, blogger, vlogger, youtube personality or online celebrity... The strategic understanding from this episode will give you what you need to attract clients, customers, and fans to you and to your work.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
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