In this episode, I share how boosting your business's value goes far beyond just the numbers. We talk about the magic of strong company culture, loyal customers, and a standout brand. I explain why having solid systems and staying in a thriving industry matter so much when buyers look at your business. My goal is to help you see how these "invisible" factors can open up more options and freedom for you as an owner. Plus, I tease some exciting chats ahead about building recurring revenue!