Nonprofit Answers: Nonprofit Fundraising, Marketing, Monthly Giving

In this episode of Nonprofit Answers, listeners will learn about creative approaches to monthly giving for nonprofits, including storytelling, gamification, and peer-to-peer fundraising.

The podcast covers various topics, such as how to encourage supporters to become monthly donors, how to thank and recognize monthly donors, how nonprofits can leverage technology to enhance their monthly giving programs, how to convert one-time donors into monthly donors, how storytelling can inspire and retain monthly donors, how to adapt monthly giving programs to fit the needs and preferences of different donor demographics, and how social media can be used to promote and grow monthly giving programs.

Listeners will gain practical tips and strategies to improve their monthly giving programs and build stronger relationships with their supporters.

In this episode of Nonprofit Answers, we explore strategies for retaining monthly donors, including effective communication, personalized engagement, and creative recognition. We discuss the benefits of having a monthly giving program for both the nonprofit and the donor, and provide practical tips for making the process of becoming a monthly donor as easy and streamlined as possible.

We also discuss how to ensure that monthly donors stay engaged and continue giving over time, how to segment and personalize communications for monthly donors, how to address donor churn, and how to maintain the trust and transparency necessary for successful monthly giving programs. Finally, we share how nonprofits can create a sense of community and connection among their monthly donors.

Whether you're a seasoned fundraiser or just starting out, this episode provides valuable insights for anyone looking to improve their monthly giving program and build stronger relationships with their supporters.

In this episode, we discuss the importance of monthly giving for nonprofit fundraising, and provide practical guidance on how to start a successful monthly giving program. We cover topics such as determining the appropriate ask amount, best practices for creating and promoting the program, common obstacles to starting and growing a monthly giving program, and challenges that smaller nonprofits might face.

Join us to learn how to create a reliable and sustainable source of funding for your nonprofit and build stronger relationships with your donors.

An email service provider (ESP) is a company that enables organizations to send out mass emails.  If you've ever signed up for a newsletter or clicked "subscribe" to receive updates from a website, chances are you've used an ESP. In the fundraising world, ESPs are commonly used to send out donor communications, like appeals and stewardship reports. 

There are a lot of ESPs on the market, which can make it difficult to decide which one is right for your organization. In this podcast, we'll break down what you should look for in an ESP and provide step by step instructions for how to select the right email service provider. By the end, you'll have a good sense of what's available and be armed with the knowledge you need to choose an ESP that's a perfect fit for your organization.  

We’ve talked at great length about the principles of good fundraising, from timing your appeal right to telling great fundraising stories. This advice will have a significant impact on your fundraising.

Unfortunately, we often overlook one sentence in your appeal or on your landing page: your call-to-action.

In this episode, Jeremy Reis explores how to write an effective call to action in your appeals, website, anywhere you're asking the reader to do something. You'll learn the secrets of compelling your reader to take action. Craft a great call-to-action in your next appeal!

The holidays are on their way, and it's time to start thinking about the year end fundraising. Whether you want to increase your donations, get new donors involved or create some buzz around your organization with a campaign that will last until the end of the year, there are plenty of ideas that will work for you. Here are five great ones!

In this episode of Nonprofit Answers, Jeremy Reis shares five great campaigns to create more success at your year-end. You'll learn:

1. How to create a year end match

As you prepare your year-end fundraising strategy, listen to these great tips to amplify your nonprofit's fundraising.

For many nonprofits, the last two months of the year are the most vital time for fundraising. In this episode, Jeremy provides ten tips to make your year end fundraising a huge success! Learn everything from planning to follow up in this episode. Learn how to get a major donor to create a matching challenge fund. Learn a suggested amount of email appeals at year end. If you want to excel with your year end fundraising at your charity or non-profit, this episode is for you.

As we work through this time of crisis, it's vital to be in constant communication with major and mid-level donors. But what do you communicate? Do you ask for money? How to build relationship? How do you work with major donors when you can't visit them in person? In this episode of the Nonprofit Answers podcast, Jeremy Reis is joined by Tim Smith and Mike Meyers. Both have decades of fundraising experience and are considered experts in the field of major and mid-level donors. This episode is a foundation for how to communicate well with major donors.

A key to success for your fundraising efforts is to decrease donor attrition - the percentage of people who give and then stop giving - and get multiple gifts after you acquire a new donor. You need to build relationships with donors, have them feel valued and appreciated for their donations, and demonstrate impact. You can accomplish these things with a new donor email welcome series.

In this episode, you will learn a four part email series that will help retain more donors and get that second gift.

The election season is upon us in the US. How will this impact fundraising? 

There are a couple of factors to consider during the election season. First, donors will be distracted. There will be uncertainty and likely half the population will be upset about whoever is elected. There will be debates and rallies that will draw the donor's attention away from what we're doing. Second, there is a lot of money that will be given to candidates, parties, and other entities and this will impact nonprofit giving.

We have a bit to worry about. Let's explore what to do about the election season.