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By Jeffrey Kelley
The podcast currently has 5 episodes available.
Events are an important piece of fundraising for an organization. It also takes a lot of work to create an event that donors want to participate in. The fundraising strategy you use for your organization (and whether or not you choose an event) depends on what goals you have for your organization. Also the type of event you choose to host will be influenced by your donor persona.
Mary is an event producer, and she does a great job of combining fundraising goals with the donor persona into the perfect event for your organization. Let’s spend some time with Mary learning about events. And stick around until the end for a great piece of bonus content.
In This Episode
3 quick tips for hiring an event producer
Nonprofit Fundraising and Marketing: https://butterflyly.com
Reach Mary [email protected]
Instagram @epeventsllc
Today we are talking to Adam and Melissa from DipJar. DipJar is a unique product that helps organizations raise money at a specific location. It replaces the cash box and gives donors a positive experience that inspires them to contribute more. This is one tool that your organization can employ to collect donations when guests are immersed in an experience.
Listen to the end for some interesting tips on how you can use a DipJar in your fundraising, and the most elaborate examples of how a DipJar has been used by other organizations.
In This Episode
3 Quick Tips To Activate Your Donors On The Spot
Today we are talking about sponsorships, partnerships, and developing relationships with businesses. This can be uncomfortable for beginning nonprofits, but working with the business community is important to both the businesses and the nonprofits. In this episode, we talk about how to find partners, how to determine if a partnership is working, and the legal things you need to watch out for when navigating your partnership.
In This Episode
3 Quick Tips On Building Relationships with Donors
We are speaking to Jay Yelas, executive director of the CAST for Kids Project. This episode is about relationship building with donors. Organizations that treat their donor like human beings who want to cause a positive change in the world are organizations that have the most success in building long-term relationships with their donors. Jay talks about relationship strategy and donor retention plans, and he gives three really great tips on how to build relationships with donors at the very end.
The CAST for Kids Foundation is celebrating its 30th year, and its mission is to enrich the lives of special needs kids through fishing. They have a diverse group of donors that they connect with through a combination of building personal relationships and hosting large events.
Outside of CAST for Kids, Jay is a professional bass fisherman. He started out as a board member for CAST for Kids and transitioned into the role of executive director when the founder retired. It is an interesting mix to be a professional fisherman and the executive director of a nonprofit. It’s also a great fit for the organization, because of his connection to the fishing circuit.
In This Episode
3 Quick Tips On Building Relationships with Donors
Links
CAST for Kids
One Cause
Network for Good
Butterflyly
Today we are talking about storytelling. The reason I wanted to start the entire series here is because donors are not checks, they are real relationships. And organizations that treat their donors as real human beings have ten times the success with fundraising. When you treat donors as a relationship, they are happy to share their stories, learn more about your success stories, and sharing them with their friends and family.
We are talking to Farid Askerov, owner of Shutter Sauce, and a video strategist focused on creating video assets that supercharge marketing for businesses and nonprofits. He is one of my go-to videographers for storyteller campaigns. In the interview, we discuss how he approaches stories, how he approaches video, how to hire a video storyteller for your organization, and some really great storytelling tips for nonprofits.
In This Episode
The Ideal Story Arc for a Donor Story
Links
Farid’s LinkedIn
Shutter Sauce Facebook Page
Shutter Sauce Instagram
The podcast currently has 5 episodes available.