Nonprofit Problem Solver

So last time we heard why most nonprofits who’ve been around at least a year should consider the Google Ads Grant.  This episode, paid ads specialist Silvia Coletto returns to discuss what you need to have in place to be successful with the grant.  And interestingly, most of those things have nothing to do with google or the grant.  They’re all about how you position the use of Google within your own marketing objectives.  Why bring people to your website, for example, if they’re not going to find what they’re looking for?  And that’s why they’re searching on google - for some type of answer or content that responds to their google search.  So how does that fit into your marketing?  Let’s hear from Sylvia. 

And like last time, our nonprofit partner for this episode is Toybox, find out more at toybox.org.uk.

Find out more at kevkhayat.com and discover other episodes or register for the live podcasts at yot.me or at NonprofitProblemSolver.com.

Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/

Welcome to season 4 and we’re going to start with something a bit different - a two part podcast over two episodes because our first topic is so big, so huge, so potentially complicated that we need two shows to cover it.  Our topic is Google Ad Grants, which gives $10,000 of google ads to nonprofits every month.  How much fundraising can you raise with $10,000 of free google ads?  Sounds like a no-brainer.  Paid ads specialist Silvia Coletto walks us through all the things you need to have in place to qualify and then all the things you need to think about to make sure this program is for you.  Next time we’ll pick up the question of making it work well. 

Our nonprofit partner is Toybox, the global effort to get children off the streets.  Visit toybox.org.uk.  

Find out more at kevkhayat.com and discover other episodes or register for the live podcasts at yot.me or at NonprofitProblemSolver.com.

Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/

What people often forget about corporate partnerships is the fact that they are, in fact, partnerships.  It’s easy to focus on the funding you might get from a corporation but there’s much more to a successful partnership than money, and you have to ask, why would a corporation partner with you?  What do you bring to the table?  Today’s guest is Tammy Charles, who has been building corporate partnerships for a decade.  She tells us what you need to do to get them right, and when they’re not right for you at all.

Find out more at kevkhayat.com and discover other episodes or register for the live podcasts at yot.me or at NonprofitProblemSolver.com.

Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/

When you think of volunteers for your nonprofit, what are you hoping they’ll achieve for you?  Yes, of course there’s no wages to pay but just like free puppies, there’s a ton of work involved if you want any chance of success.  And if you’re putting in that work, don’t you want to get the most out of it?  Volunteer management guru - and yes I mean guru - Dana Litwin joins me to walk through at least half a dozen golden secrets to success with volunteer programs.  It may be seven or eight, we literally lost count!

Find out more at kevkhayat.com and discover other episodes or register for the live podcasts at yot.me or at NonprofitProblemSolver.com.

Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/

You’ve probably heard of the “feedback sandwich” where you put criticism in between two positive or flattering comments.  Well Beth Wonson wants to rid the work world of that model because we’re now so trained to hearing it that it undermines the whole experience.  She has a completely different approach to feedback - and challenging dialogue generally - rooted in a safe, honest exchange of facts in a way that empowers both the giver and the receiver.  This episode is a thought provoking introduction to having better conversations that reduce the drama and emotional drain of conflict.   

Find out more at kevkhayat.com and discover other episodes or register for the live podcasts at yot.me or at NonprofitProblemSolver.com.

Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/

How much of your day is spent firefighting?  How much time do you spend on things that aren’t urgent or - just as you get to the really important tasks - you get interrupted by colleagues who just want to have a quick word about something.  Today’s guest, Kally Gagnon is a nonprofit coach who helps people create systems and processes that focus on the most important things.  We talk about the causes of chaos, how to tell the difference between positive, constructive chaos and negative, destructive and distracting chaos and some straightforward steps you can take to better manage not just your own time but other people’s too.  

Find out more at kevkhayat.com and discover other episodes or register for the live podcasts at yot.me or at NonprofitProblemSolver.com.

Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/

Seems like there are always at least half a dozen jobs going for senior fundraisers or directors and the turnover rate is scary, the average time someone stays in one of those jobs is around 18 months.  My guest today is Kimberley MacKenzie, one of Canada’s premier nonprofit coaches who’s done the fundraising gig herself, more than once.  She explains what Exec Directors and fundraisers themselves can do to keep people in post for longer doing their best work.  That’s a win for everybody.  Let’s tune in.  

Find out more at kevkhayat.com and discover other episodes or register for the live podcasts at yot.me or at NonprofitProblemSolver.com.

Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/

You’ve got your nonprofit mission and vision, and if you follow me anywhere else you’ll know about having an impact statement.  But what about your Wow Factor?  Nonprofit founder and coach Katie Blomquist tells me how valuable it is to have not just a distinguishing feature for your nonprofit but one that really grabs attention.  Not a gimmick, but a genuine stand-out feature that comes from the core of your mission.  If you don’t have a wow factor, listen to Katie explain so you’ll know how to create one for your nonprofit. 

Find out more at kevkhayat.com and discover other episodes or register for the live podcasts at yot.me or at NonprofitProblemSolver.com.

Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/

We tend to think of marketing as a way to tell people about our nonprofit or our services or maybe an event.  It’s one-way communication.  Especially with digital marketing, where we’re sending emails or posting on social media.  Digital strategist Chris Barlow takes a different approach, which is about using digital marketing to serve donors.  I ask him what he means by serving donors, and not only does he answer, he has plenty of useful examples that you can put into practice immediately.  

Find out more at kevkhayat.com and discover other episodes or register for the live podcasts at yot.me or at NonprofitProblemSolver.com.

Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/

We don’t have a crystal ball to tell us what to do over the next year to re-emerge from lockdowns and other Covid restrictions.  But we do have leadership expert Heather Wolfson, and she talks to me about what these situations really demand from us as leaders.  She tells me how to get a good perspective on what’s happened in our nonprofits during the pandemic and how to use that information and learning to prepare for - that is, lead - whatever the next normal looks like for you.   

Find out more at kevkhayat.com and discover other episodes or register for the live podcasts at yot.me or at NonprofitProblemSolver.com.

Expertly produced by Glen Munoz at PodProAudio, https://podproaudio.com/