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EP 7. A video budget is exciting. But I've seen too much money spent on video and not enough on results. You're a marketer, not a filmmaker. Here are three tips to get the most out of your video marketing budget.
Transcript available here.
EP 6. If you'd prefer to avoid social media or your nonprofit is more private, these surprising ways to use video might help your marketing efforts.
Transcript available here.
EP 5. You'd love to have videos but you have neither time nor money. I present three simple mind shifts to assess whether you CAN do video marketing for your organization.
Transcript available here.
EP 4. Gonna film it yourself? Here is a simple script to use that is designed to help nonprofit viewers take action. It helps viewers relate, self-identify, and understand the next step toward getting the help they need from your nonprofit, charity or consultancy.
Transcript available here.
EP 3. Never mind counting views and likes. Start counting the amazing tasks that videos help achieve. If you're a nonprofit squeezed for time, start thinking how videos can act like teammates. These "functional" videos also happen to do some branding and marketing too.
Transcript available here.
EP 2. People get stumped on why their great new video isn't working. The definition of video marketing success is not clear. Often the video's positioning is overlooked. This episode is a general talk about video positioning for nonprofits and charities.
Transcript available here.
EP 1. This 1st episode lays the foundation for the show. No video marketing fluff about heartstrings, drone cameras, and sad puppies. This show is about being seen, getting funded, being helpful to others. Affordable and doable. Non profits, charities, and sector consultants welcome!
Transcript available here.
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