Tyler Riewer is someone whose work has quietly shaped how a lot of people think about storytelling in the nonprofit world.
He started his career in advertising before making the jump to charity: water, where he became one of the key creative voices behind their content for over a decade. He also hosted The Journey series, following his travels to different countries to show the impact of clean water projects, helping audiences feel like they were actually there, not just being told a story.
Today, Tyler is the co-founder and CEO of Mutiny, a creative agency partnering with nonprofits to rethink how they approach branding, storytelling, and fundraising. Not just making better content, but challenging the status quo and building systems, strategies, and relationships that actually move people.
In this conversation, we talk about what made The Journey series work, what was unique to charity: water versus what’s actually replicable, and how his thinking has evolved from creating content to helping organizations rethink how they connect with their audience.
We also get into what nonprofits tend to get wrong when it comes to media, how to approach storytelling in a way that actually builds trust, how to reach younger generations, and why playing the long game matters more than ever.
https://mutinyforgood.com/
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This podcast is brought to you by Travelight Studios. Travelight is a full-service film production company that specializes in documentary and promotional videos for your nonprofit. We are a multicultural team of award-winning creatives with a passion to help organizations grow their reach. We can be your media team, or work alongside your media team, to deliver captivating content that energizes your audience. Travelight takes the time to truly get to know you and your needs, and includes extra tools to help make your videos be the most powerful they can be. To plan a project and have your story and solutions presented to viewers in a beautifully compelling way, visit https://www.travelightstudios.com/.