Using the Whole Whale - A Nonprofit Podcast

Nonprofits Are Losing Web Traffic. AI Search Is To Blame (news)

Listen Later

In this episode, we focus on declining nonprofit website traffic due to AI search tools. Key points include:

  1. Nonprofit website traffic is declining as AI tools like ChatGPT and Google's AI overviews reduce the need for users to visit original content sources.
  2. Major content creators like HubSpot have lost up to 80% of their traffic due to these changes.
  3. We recommend:
    • Adjusting traffic expectations (considering "break-even" the new growth)
    • Focusing on conversion rate optimization
    • Creating original research and data that AI can't replicate
    • Using Google Search Console to identify which content triggers AI results

      • Additional stories covered:

      • A discussion about nonprofit mergers based on Idealist.org's merger with VolunteerMatch.org
      • USAID funding cuts affecting humanitarian aid organizations and their life-saving programs
      • A success story about a Massachusetts movie theater saved by converting to a nonprofit model
        • ...more
        View all episodesView all episodes
        Download on the App Store
        Using the Whole Whale - A Nonprofit PodcastBy WholeWhale.com
        • 5
        • 5
        • 5
        • 5
        • 5

        5

        72 ratings

        More shows like Using the Whole Whale - A Nonprofit Podcast

        View all
        The Joe Rogan Experience by Joe Rogan

        The Joe Rogan Experience

        226,832 Listeners

        The Daily by The New York Times

        The Daily

        111,917 Listeners

        The Ezra Klein Show by New York Times Opinion

        The Ezra Klein Show

        15,335 Listeners

        Nonprofit News Feed Podcast by NonprofitNewsFeed.com

        Nonprofit News Feed Podcast

        5 Listeners