In this special episode of Noob School, the tables are turned. Instead of hosting, I’m in the hot seat, with Marty Osborn leading the conversation. We take a deep dive into my journey through the sales world, from my early days as a rookie to where I am now. Marty and I talk about the people, the challenges, and the key moments that have shaped my career over the years. Throughout the episode, we discuss some of the memorable experiences I’ve had, both the successes and the lessons learned from the missteps along the way. We also talk about the different roles I’ve played in sales, from being on the front lines to coaching others, and how my approach has evolved over time. It's a relaxed but insightful conversation about what it really takes to succeed in sales and business, and how adaptability and persistence have been key in my own career. Whether you’re just starting out in sales or you’ve been in the game for years, this episode offers a lot of real-world insights and lessons that you can apply. So, if you want to hear more about my sales experiences, the people I’ve worked with, and the mindset that’s helped me grow multiple businesses, this episode is for you. 

Get your sales in rhythm with The Sterling Method: https://SterlingSales.co

I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL 

Subscribe to our newsletter today: https://bit.ly/3Ned5kL 

#SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

In this episode of Noob School, we sit down with David Peeples, a seasoned entrepreneur who has spent over two decades building a successful business in the airport security and access control industry. David shares his journey from the early days of his career, where he honed his skills and learned the importance of customer relationships, to founding his own company and growing it into a leader in the field. David takes us through some of the key milestones in his career, including landing major clients like the Pentagon and the Port Authority of New York and New Jersey, which includes JFK, LaGuardia, Newark, and Stewart Airports. He discusses the challenges of competing against much larger players in the industry and the strategies that helped him win these high-profile contracts. Throughout the conversation, David emphasizes the importance of building a strong company culture and reputation, which he believes are the foundation for long-term success. He also shares the lessons he’s learned about sales, leadership, and the importance of adaptability in a rapidly changing business landscape. As the conversation shifts toward the future, David talks about the evolving sales models, from perpetual licenses to the potential shift toward SaaS, and the impact of tools like AI on communication and business practices. He also reflects on the value of mentorship and how having the right team and partners can make all the difference in achieving your goals. David’s story is one of perseverance, strategic thinking, and learning from every experience. Whether you're a young salesperson or an entrepreneur looking for inspiration, this episode is packed with valuable insights and advice that can help you navigate your own career path. 

Get your sales in rhythm with The Sterling Method: https://SterlingSales.co 

I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL 

Subscribe to our newsletter today: https://bit.ly/3Ned5kL 

#SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

In this special episode of Noob School, we're joined by a panel of tremendous salespeople. We explore the heart of ScanSource’s success—a company that thrives on innovation, collaboration, and a deeply ingrained entrepreneurial spirit. With contributions from key leaders within the organization, we take a closer look at how ScanSource has built a culture that encourages bold thinking, fosters growth, and consistently delivers transformative results.

Our conversation spans a variety of topics, from the company’s strategic acquisitions to its approach in tackling complex challenges with cross-functional collaboration. We hear from Nathan, Natasha, Bruce, and Peter, who share their personal experiences and insights into how ScanSource’s unique culture has shaped their careers and propelled the company’s success. They reflect on how ScanSource has continually innovated, even when faced with setbacks, and why the company’s leadership encourages employees to take ownership of their work and push the boundaries of what’s possible.

One of the most powerful themes that emerges throughout the conversation is the importance of learning from failure. Whether discussing how the company has weathered market challenges or how a bold idea has sparked massive growth, the emphasis is always on resilience, agility, and the willingness to try again—better and smarter.

A key focus is also the company’s recent acquisition of Avantix and the exciting new opportunities this partnership presents, especially in the realm of wireless connectivity and integrated solutions. The leaders discuss the strategic importance of this acquisition and the innovations in the pipeline that will continue to differentiate ScanSource in the marketplace.

Additionally, we explore how ScanSource empowers its teams to think creatively and work together, creating an environment where employees feel valued and encouraged to contribute their best ideas. With a commitment to fun and fostering a culture of inclusivity, the company creates a space where people are inspired to take risks, explore new opportunities, and grow alongside one another.

This discussion offers a deep dive into ScanSource’s commitment to staying ahead of the curve—whether it’s through innovation, acquisitions, or the way they work together as a team. With a clear focus on long-term success, ScanSource is positioning itself for the future, ready to make an impact in new and exciting ways.

Get your sales in rhythm with The Sterling Method: https://SterlingSales.co 

I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL 

Subscribe to our newsletter today: https://bit.ly/3Ned5kL 

#SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

In this episode of Noob School, we sit down with Gray Howle and Charles Kellett, two dynamic young entrepreneurs who co-founded Sentinel Spark, a groundbreaking company focused on transforming the way clinical trials connect with participants. Fresh out of college from The Citadel, Gray and Charles have already made a significant impact in the healthcare space with their innovative solutions for streamlining clinical trial participant management. Sentinel Spark leverages automation and cutting-edge technology to solve some of the most pressing challenges faced by clinical trial companies today. By offering 24/7 automated pre-screening, seamless scheduling via text, and comprehensive appointment reminders, Sentinel Spark is helping improve efficiency, reduce no-shows, and save valuable time in the clinical trial process. In this conversation, Gray and Charles share their journey from military academy to tech entrepreneurs, discussing how they identified a critical gap in the clinical trial industry and built a solution that is now driving real change. We talk about the importance of technology in healthcare, the challenges of starting a business fresh out of college, and the vision they have for the future of clinical trial management. If you’re interested in healthcare innovation, tech entrepreneurship, or the stories of young founders making waves in the business world, this episode is for you. Tune in to hear Gray and Charles share their passion, insights, and future plans for Sentinel Spark, and how they’re using technology to revolutionize clinical trials. Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

This week on Noob School, we're joined by Brandon Chapin, an entrepreneur with a passion for building businesses that stand the test of time. Based in Greenville, SC, Brandon has cultivated a career centered around fitness and retail, founding two successful ventures: CrossFit Reaction, the first CrossFit gym in downtown Greenville, and GVL BZR, a thriving vintage clothing store that’s become a local favorite. Brandon's entrepreneurial journey spans over a decade, starting with his hands-on approach to running CrossFit Reaction—where he oversaw daily operations, fitness programming, and helped build a loyal community of athletes. After a successful run in the fitness industry, Brandon pivoted to retail, founding GVL BZR, a business focused on curating and selling high-quality vintage clothing. The shift from fitness to fashion was no small feat, but Brandon’s ability to adapt, his deep understanding of operations, and his relentless drive to succeed have made both businesses stand out. In this episode, we explore the challenges and triumphs of Brandon’s entrepreneurial journey, from scaling his first gym to launching and growing a unique retail business. If you're looking for inspiration or practical advice on sales, business growth, or transitioning between industries, this conversation is packed with insights that will help you level up your entrepreneurial game. Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

In this episode of Noob School, we’re thrilled to welcome back Marty Osborn, author of Finding Significance: 5 Keys to Becoming the Leader People are Happy to See - available on Amazon now! After a 20-year corporate career marred by toxic leadership, Marty decided to take a bold step: leave the security of his job to build his own company and redefine leadership on his terms. Marty’s journey is one of both personal and professional transformation. In this episode, he shares powerful insights from his new book, blending his own leadership journey with practical advice for anyone looking to lead with purpose and create a lasting impact. Whether you're in sales, running a team, or aspiring to a leadership role, Marty’s lessons on authenticity, emotional intelligence, and self-awareness are invaluable. Tune in to learn how you can shift your mindset and leadership style to become someone your team—and your customers—will be proud to follow. 

Get your sales in rhythm with The Sterling Method: https://SterlingSales.co 

I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL 

Subscribe to our newsletter today: https://bit.ly/3Ned5kL 

#SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

In this episode of Noob School, we sit down with Wendy Thacker, Vice President of Philanthropy and Community Engagement at ScanSource, a global leader in the distribution of technology solutions. Wendy shares her inspiring journey, from her early years growing up in Greenville, South Carolina, to the impactful work she’s doing today with ScanSource.

Wendy opens up about the value of community and the power of staying rooted in your local area. She talks about how knowing your community—its culture, its people, and its opportunities—can give you a unique advantage in business. Wendy’s story is a testament to the benefits of building deep local connections and how these relationships have supported her success. 

Starting out in the workforce, Wendy worked at Downtown Alive in Greenville, where she was able to hone her skills in event planning, community engagement, and building relationships. These early experiences laid the groundwork for her leadership role at ScanSource, where she’s now helping shape the company’s philanthropy and community outreach efforts. 

We also dive into ScanSource's impressive growth over the years, both as a company and in its commitment to giving back to the local Greenville community. Wendy highlights some of the incredible initiatives ScanSource has spearheaded, from charitable donations to volunteer work, and how the company has made a lasting impact on the people and causes it supports. 

Throughout the conversation, Wendy shares invaluable career advice for younger professionals—like understanding the value you bring to an organization, knowing that everything is negotiable (to an extent), and how embracing purpose-driven work can lead to personal and professional fulfillment. 

Whether you’re just starting your career or looking to make a bigger impact in your community, this episode is filled with practical wisdom, inspiring stories, and actionable tips. Wendy’s journey proves that business is about more than just profits—it’s about people, purpose, and making a difference. 

Get your sales in rhythm with The Sterling Method: https://SterlingSales.co 

I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL 

Subscribe to our newsletter today: https://bit.ly/3Ned5kL 

#SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

Join us in this episode of Noob School as we dive deep into the extraordinary career of Greg Bennett, a trailblazer in integrated advertising and branded entertainment. With over three decades of experience, Greg has founded and led some of the most innovative agencies in the industry, including the Luna Bacardi Group, O! Brand Entertainment & Marketing, and Iconoclast Brand Marketing & Entertainment. He has worked with Fortune 500 companies, revolutionizing marketing strategies and transforming the branded entertainment landscape. In this episode, Greg shares his invaluable insights on what it takes to succeed in sales and marketing today. He discusses his journey launching groundbreaking campaigns for iconic brands like Apple, CBS, and Disney, and offers practical sales advice that can elevate your approach in today’s competitive market. Excitingly, Greg’s upcoming book, "I Can Make Caffeine Nervous," is set to release next week! Tune in to hear about his mission to change the world through collaboration with his nonprofit, "The Genius Stage," and gain inspiration to push the boundaries of your own career. Whether you're a seasoned sales professional or just starting out, this episode is packed with wisdom that will empower you to drive success in your endeavors.

 Get your sales in rhythm with The Sterling Method: https://SterlingSales.co 

I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL 

Subscribe to our newsletter today: https://bit.ly/3Ned5kL 

#SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

On this episode of Noob School, we're joined by Drew Parker, owner of The Parker Group, a leading real estate development company based in Greenville. Drew shares his journey from working as a tennis pro at Greenville Country Club to making a name for himself in real estate development. He reflects on his time playing tennis at Furman University under Coach Scarpa, where he learned valuable lessons about dedication and teamwork.

Drew emphasizes that success is a gradual process and encourages listeners to find a field they’re passionate about and work diligently towards their goals. We discuss the significance of patience and waiting for the right opportunities, as well as the importance of surrounding yourself with good people who inspire you. This episode is packed with insights for anyone interested in the intersection of sports, business, and community development! Join us for an inspiring conversation that underscores the power of resilience, community, and the relentless pursuit of success.

 Get your sales in rhythm with The Sterling Method: https://SterlingSales.co

I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL

Subscribe to our newsletter today: https://bit.ly/3Ned5kL

#SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends

Today on Noob School, we're joined by Shay Houser, a remarkable entrepreneur whose journey is a testament to resilience and innovation. We delve into Shay's early days, exploring how his passion and drive propelled him into the business world. He shares candid insights about a devastating loss that could have derailed his career, but instead became a catalyst for growth and renewal. Shay’s tenure at YouTurn Health is a significant highlight, where his dedication transformed the company and made a lasting impact on countless lives affected by addiction and substance use disorder. He discusses the profound lessons learned during this time and how YouTurn Health not only shaped his professional path but also enriched his personal journey. Now, Shay is channeling his experience into his latest venture, Founderville, based in Greenville, SC. This innovative initiative adopts a hyper-local, hands-on approach to support entrepreneurs. Shay explains how Founderville is designed to cultivate connections among leaders and innovators, fostering creativity and collaboration in a face-to-face environment. Rather than being just another accelerator or venture studio, Founderville embodies a community-centric ethos that empowers entrepreneurs to thrive. Join us for an inspiring conversation that underscores the power of resilience, community, and the relentless pursuit of success. Get your sales in rhythm with The Sterling Method: https://SterlingSales.co I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3Ned5kL #SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends