"Can we really afford not to electrify?"
That's the question Kristian Ruby, Secretary General of Eurelectric, puts at the heart of this conversation in our latest podcast episode. Electrification comes at a cost, but the cost of inaction may be far greater in terms of climate, competitiveness, and energy security.
We discuss the urgent need to modernize Europe's electricity grids, the barriers to electrification, and how policy, investment and technology must come together to accelerate the green transition.
We also explore how AI and data centers are reshaping energy demand, why electrification is a matter of European competitiveness, and what the Nordics are doing right.