In this episode of North of Ordinary, Tina Swann talks to Ben McLintock, data-focused project manager and founder of Data Compass, about how businesses can better manage and use their data.

They explore how many companies jump into collecting data without a clear goal, how to align data with real business problems, and how even small businesses and start-ups can use data to drive smarter decisions.

Ben shares stories from his experience with global organisations and explains how data governance, trust, and communication are just as important as charts and dashboards. He also offers tips on project management, the human side of working with tech teams, and how to avoid common data traps.

From SMEs to global corporates, this is an honest look at how data really works in business — and how to make it work for you.

North of Ordinary wants to hear from you. Tell us about your business journey, ask us a question, or share your stories of living and working in Hull and East Yorkshire.

Send all enquiries about the podcast to: [email protected]

The Centre for Digital Innovation (C4DI) is a thriving community of tech innovators, entrepreneurs, and

forward-thinking businesses. For more information, visit: https://www.c4di.co.uk/

This podcast was produced by Audite Podcast Production: https://www.audite.uk/

Hosted on Acast. See acast.com/privacy for more information.

In this first episode of North of Ordinary, host Tina Swann sits down with Rob Lewis, R&D specialist, long-time member of C4DI, and CEO and founder of FLX Health.

The conversation explores the importance of musculoskeletal health and what it really means to add life to your years, not just years to your life. Rob discusses how business leaders, employees and entrepreneurs can protect their health while navigating modern work, from long hours at a desk to physically demanding jobs.

Topics include:

• Why musculoskeletal health is the number one cause of workplace absence
• How simple physical activity can transform long-term health
• The risks of sedentary work and working from home
• What start-ups, scale-ups and established businesses can do to support healthier working lives
• The role of innovation, technology and preventive health in shaping the future of work

Based in Hull, East Yorkshire and the Humber, this series shares the real stories of founders, entrepreneurs and business leaders powering growth, driving innovation and sustaining business life across the region.

Subscribe now for more conversations that prove we are North of Ordinary.

North of Ordinary wants to hear from you. Tell us about your business journey, ask us a question, or share your stories of living and working in Hull and East Yorkshire.

Send all enquiries about the podcast to: [email protected]

The Centre for Digital Innovation (C4DI) is a thriving community of tech innovators, entrepreneurs, and

forward-thinking businesses. For more information, visit: https://www.c4di.co.uk/

This podcast was produced by Audite Podcast Production: https://www.audite.uk/

Hosted on Acast. See acast.com/privacy for more information.

North of Ordinary is here.

This brand-new podcast from Hull’s Centre for Digital Innovation (C4DI) dives into the real stories of business across Hull, East Yorkshire and the Humber.

Hosted by Tina Swann, the show will explore what it truly takes to run and grow a business, from the bold start-ups and ambitious scale-ups to the established companies powering through change.

We’ll talk about the wins, the failures, and the realities of business life: navigating finance, sales, funding, product design, marketing, leadership, innovation and everything in between.

This region is full of doers, risk-takers and creators who are shaping the future. Through candid conversations with founders, entrepreneurs, investors and business leaders, North of Ordinary celebrates the people and companies that make Hull and East Yorkshire anything but ordinary.

Subscribe now and join us as we share the stories of resilience, growth, and innovation that are putting our region on the map.

North of Ordinary wants to hear from you. Tell us about your business journey, ask us a question, or share your stories of living and working in Hull and East Yorkshire.

Send all enquiries about the podcast to: [email protected]

The Centre for Digital Innovation (C4DI) is a thriving community of tech innovators, entrepreneurs, and

forward-thinking businesses. For more information, visit: https://www.c4di.co.uk/

This podcast was produced by Audite Podcast Production: https://www.audite.uk/

Hosted on Acast. See acast.com/privacy for more information.