North Report

This week we spoke with Shahbaaz Kara-Virani. He is the Head of Sales at Lift & Company; an ever-evolving cannabis company that quickly adapts to change by incorporating contemporary initiatives.

Adam Coates is the Chief Commercial Officer of Westleaf. He oversees and manages all things sales, marketing and commercial strategy within the vertically integrated company. This week we explored all stages of the supply chain, how to prioritize customer experience online and in store, and more!

Katarina Kostovic is a Content Writer for Leafly; one of the worlds largest cannabis information resources. This week we spoke about writing processes, accessibility, and psychopharmacology.

In this weeks episode we speak with Roman Kliotzkin, the Senior Manager of Software Development at Canopy Growth. At an interesting point in his career, Kiotzkin explores all things CRM, ERP and "improving the registration pipeline".

We are so excited to announce our first piece of content breaking into the Cannabis space. We spoke with Bruce Ryan, the Founder and CEO of CannaSystems. They specialize in processing machinery for the industrial Hemp sector.

Do you get anxiety on stage? Do you lose sleep over an upcoming speech? This week we speak with Tiago Gavassi (Founder of Panic Lobster) about disrupting an existing industry with new technology. Panic Lobster is "a virtual reality platform that helps people develop communication skills... and to overcome the fear of public speaking".

Are you a building a startup? Are you getting lost in your marketing strategy? In this week's episode we talk to Mike Moll (Founder & Managing Director of Social Media House) to break down some tips and tricks of marketing and advertising as you juggle the entrepreneurial lifestyle.

Who should you hire as your business grows? Missionaries vs mercenaries. We speak with Rishabh Varshney (CEO, Lake Finance) to get his opinion about how to build out a team and align them to your vision.

Find out how to Find, Attract, Choose, and Equip sales talent. Asad Zaman (Managing Partner of Executive Search, Sales Talent Agency) weighs in on building your sales team, critical first hires, interviewing strategy, and approaching the sales industry from a fresh perspective of vocation vs job.

Finding the right team, pitching, and exiting. We speak Shums Kassam and Jaclyn Ling (Co-Founders, Hatchways) about how they built their startups and exited their first company to Kik Messenger.