Episode Notes
In this episode, I sit down with Andrew Bloch, one of the UK's most respected PR and marketing services advisors, whose career spans launching Frank PR, advising Lord Sugar and The Apprentice for over two decades, and working with names like Stephen Bartlett, Peter Jones, and Anthony Joshua. We talk about his accidental start in PR, the infamous story of the Buckingham Palace complaint that nearly got his first agency fired, and how one idea from a work experience placement shaped his entire career. Andrew shares his philosophy on reputation, integrity, chasing "the deal" over the money, and why knowing what success looks like is the most important question in any business relationship.
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Video Chapters 00:00 - Introduction 00:02 - Guest welcome: Andrew Bloch 00:46 - Not knowing what PR was and the art teacher who sparked his path 03:00 - Landing at Lynne Franks and falling in love with the industry 04:16 - Parties, glamour, and enjoying the work then vs. now 06:42 - Direct vs indirect mentors and early career parallels 08:17 - The culture of Lynne Franks and the BT pager campaign begins 10:34 - The Prince Charles pager story and the front-page splash 12:23 - The Buckingham Palace complaint: "fire this agency" 14:43 - Why PR's speed and thrill beat advertising's slow burn 15:10 - Meritocracy, Absolutely Fabulous, and agency culture 17:27 - Giving young people opportunity and ownership 19:03 - The King's Trust, King Charles, and coming full circle 19:34 - Books, information consumption, and where inspiration comes from 21:49 - Will's uncle, The Art of the Deal, and the ripple effect of ideas 22:40 - How the relationship with Lord Sugar began 25:01 - The origins of The Apprentice UK and its educational value 27:25 - The show's cultural impact, longevity, and life without Lord Sugar 28:41 - Managing the highs and lows of viral PR wins 30:47 - Cutting through noise in the age of AI and content overload 33:28 - High-profile clients and the reality of working with them 34:41 - Reputation, integrity, and turning down work 36:29 - The problem with PR agencies that can't prove results 37:08 - Why PR needs a clear ROI - and isn't always the answer 39:37 - Founding Frank PR: honesty as a brand value 40:09 - The law of reciprocity in business relationships 40:54 - Why he stepped back from agency life 43:19 - Building multiple pillars: advisory, M&A, Exited Founders 45:43 - Giving back: The King's Trust, charities, and helping young people 46:16 - Will's concept of a "North Star" 46:46 - Andrew's reflections on pride, legacy, and not having one defined North Star 49:10 - The "fun, fame, fortune" philosophy 49:31 - The golden thread: loving the deal, big or small 51:43 - One piece of PR advice every entrepreneur needs to hear 53:15 - How to connect with Andrew Bloch 54:26 - Final reflection: what does success really look like? 58:09 - Closing remarks
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Check out Andrew's website here: https://www.andrewbloch.co.uk/ Connect with Andrew on Instagram: @blochstagram
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