Northeastern Next Podcast

What's "African fashion?" Audrey Lang, DMSB’15, finds it almost impossible to define for the most culturally diverse continent in the world. Born in France to two Cameroonian immigrants, she has lived in the US since she was three with the goal to work in Africa after her Northeastern experience. Having built a career in retail and e-commerce, Audrey landed an opportunity in Abidjan, Côte d'Ivoire at the largest marketplace for African-inspired goods. The market is complex, and faces unique challenges. She is also a freelance writer for Okay Africa, Travel Noire, and Afriquette, capturing authentic travel diaries and photographs of beautiful, historic places. Hear from Audrey about how the pandemic has impacted her work, industry, and future travel plans.

View Audrey's Instagram takeover at @northeastern_alumni and follow her personal account @audreymejou.

Read Audrey's Travel Diary: Côte d'Ivoire on Okay Africa. 

What is the “heart” of your ideal workplace? Who are the people, the values, and the shared goals? The answers to these questions help define an "employer brand"—the look, feel, and voice of a company. Employer branding and recruitment marketing are growing fields in the modern work landscape, where talent acquisition is competitive and employees are expecting more. Rian Finnegan, AMD'11 is a champion for the employee experience and followed a passion for creating engaging and inclusive company cultures. Rian’s experience spans diverse companies like Twitter, Pandora, Squarespace, and now, Instacart. Hear the latest trends in recruitment, and how a strong and authentic employer brand can attract and retain top talent. As many of us are working from home during the COVID-19 pandemic, Rian also shares some tips to stay connected in a remote working environment.

Find Rian on LinkedIn

Simply making it to Shark Tank might be the ultimate dream for an entrepreneur. But, last year, Jamie Ratner, MS’01, founder and CEO of CertifiKID, closed a deal with Mr. Wonderful himself, for her discount website for family-friendly activities. Before starting CertifiKID, Jamie worked in security for almost a decade after receiving her master’s in criminal justice at Northeastern. But, as a parent and self-proclaimed deal-finder, Jamie and her husband saw a gap in the market for kid-friendly events, offering amusement parks and birthday parties instead of spas and restaurants. Their solution—Certifikid. However, like many others, the COVID-19 pandemic impacted Jamie's business, forcing her to pivot and offer awareness and discounts for virtual kid programming. Today, she's working hard to stay resilient, and is ready to share the lessons she's learned from navigating through the unique circumstances.

Visit certifikid.com

There are five times as many books about trucks than there are about any children of color. When Sailaja Joshi, DMSB’06 was searching for authentic and appropriate stories of Indian culture for her own children, she found a huge diversity gap in children’s literature. So, she decided to solve the problem, and launched Mango and Marigold Press, an award winning independent publishing house focusing on the South Asian experience. Serving as the CEO and founder, today the press has over a dozen titles, and recently launched the #1001DiverseBooks initiative, with the goal to bridge the accessibility gap, and raise money to donate diverse children’s literature to underserved communities. Northeastern’s IDEA venture accelerator gave this alumna a leg up, and she later utilized SCOUT, the student-led design studio, for her company’s rebrand.

Visit: mangoandmarigoldpress.com

Follow: @mangoandmarigoldpress on Instagram

We might love the sun, but it is also very harmful to our largest organ—the skin. Lauren Rampello, DMSB’11 is the founder of Pure Glow—a company dedicated to bringing an organic and sunless tanning solution to Boston. Lauren built her business on knowledge and transparency, focusing on natural ingredients, while prioritizing health and the unique client experience. And, Lauren has leveraged Northeastern resources to give her a boost. Northeastern has a robust entrepreneurial ecosystem and offers support to both students and alumni. Lauren was matched with a mentor in the McCarthy(s) Venture Mentoring Network, setting her company up for growth and continued success.

Visit: pureglow.com

Follow on Instagram: @pureglowtanning

Students who like biology often go the pre-med route, but what if being a doctor isn’t the right fit for you? Navigating the medical career landscape can be daunting, but Katie Lemons, MS’19 found a way to combine her passions and carve a unique path. Recently earning her Physician Assistant degree and license from Northeastern, she also has a master’s degree in nutrition and manages a popular blog called, “Twist of Lemons” with over 118,000 followers on Instagram. Katie is a lover of all things wellness and uses her platform to provide easy recipes, and accessible and realistic health tips, backed by science.

Visit: twistoflemons.com

Follow on Instagram: @twistoflemons

If you've been in Boston, you might recognize the classic pedicab—the three-wheeled bicycle pedaled by local college students who shuttle tourists and fans to Fenway Park. Ben Morris, DMSB’05, knew that a pedal-powered vehicle could go even farther. What started as a Boston-based fleet of five, today has grown into the largest pedicab company in the country, called Coaster Cycles. And Ben—now CEO and founder of Coaster Cycles—has no plans to stop. He's brought in Brian Schatz, DMSB’10, as VP of Sales and Solutions, and former Boston Pedicab driver to take their venture to the next level. Their journeys have intersected a number of times throughout their career, creating the perfect example of the power of the Northeastern network. Today, the two alumni are geared to take their concept to the rest of the globe. 

Visit: coastercycles.com

Follow on Instagram: @coastercycles

Sweat. Inspire. Transform. Raise the Bar. You’ll find these words on the walls of The Handle Bar Indoor Cycling Studio, founded by Jess Fracalossi, AS'10, in 2013, with a mission far beyond the bike. Six years later, she has four award-winning locations in Boston, loyal riders, and a brand centered around passion, community, and wellness. From angel investors and the brick and mortar real estate game, to hiring a strong team to support the business, Jess is an ambitious fitness entrepreneur. Her impact reaches farther than spin class, and her nonprofit branch, “Handle with Care” tackles stigma around mental illness through local community events.

Visit: handlebarcycling.com 

Follow on Instagram: @the_handle_bar

In a world of Nike, Adidas, Reebok, and Under Armour, is it possible to break through and create a new and competitive sportswear brand? Jason Yau, DMSB’17, founder of Zyphr apparel, thinks so. Athletes in Hong Kong rely on foreign brands, and Jason saw a gap in the market for his homegrown premium sportswear company. With global fast fashion trends and low barriers to entry, Jason is setting his brand apart by focusing on the quality, and creating a perfect match between performance fabrics and fashion. Jason is also a member of the Young Global Leaders—alumni who help advance the international scope of the university.

Visit: zyphrapparel.com

Instagram: @zyphr_apparel

Attend: Dream, Discover, Disrupt | Nov. 19 | A Celebration of Entrepreneurs at Northeastern

Crime thriller novels and TV shows have always been popular, but author Brian Shea, CJ’97 has literally been at the scene of the crime. After serving in the US Navy, Brian spent over 10 years in law enforcement as a detective, and now writes what he knows. What do a terrorist, human trafficker, and serial killer have in common? They’ve all been hunted by his leading character, FBI agent, Nick Lawrence. Brian has mastered the art of creating the suspenseful “page turner” and at Northeastern, when not in class, he was usually found with his nose in a book. His most recent crime thriller series is set in Boston, and the first book, Murder Board, hit the bestseller list on Amazon and held the #1 spot for New Release in the Mystery category.

Visit: brianchristophershea.com

Get Murder Board at Barnes & Noble or Amazon