What does it mean to “eat like a man”? This week’s guest, Emily J.H. Contois, is an assistant professor of media studies at the University of Tulsa and the author of Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture. In this conversation, she explains how the concept of “dude food” became a powerful branding strategy in Great Recession America, as food production and consumption became central sites in the contest over masculinity and identity.