Today I talk with Kenzie who has a Bachelors in Marketing and has been working in tech sales for about a year. She provides tons of cool facts and info about marketing tactics, ethics, and her dilemmas within the field. We also talk quite a bit about influencer marketing, parasocial relationships, and social media. Near the end, we dive deeper into an individual's relationship with money and how Kenzie's changed after being laid off.
2:07 Relationship between marketing and consumption
3:50 Marketing is not advertising
8:20 Do marketers want you to be unhappy?
10:54 Consumer neuroscience and mindful consumption
13:55 Data, social media, and target markets
16:58 Scams and predatory marketing
22:00 Influence of social media on young people
24:57 Fighting for your own time
29:10 Are ads purposefully annoying?
33:46 Cloud storage and streaming ad-tiers
37:44 Social value of Netflix and streaming services
39:30 Movie industry history and streaming changes
43:00 Subscriptions services
45:07 What is the value of influencer marketing?
46:46 What is a parasocial relationship?
47:16 Marketing value of parasocial relationships
49:26 Where do you draw the line on parasociality?
56:45 TikTok, addiction, and creative accessibility
1:01:34 Could you imagine a more addictive platform than TikTok?
1:04:04 How does society respond to social media?
1:07:58 Why do children want to be YouTubers?
1:10:01 The Consumption Bubble
1:10:55 Value from social media and mental health
1:14:32 How much effort should go into content?
1:17:29 Are we performing for people?
1:25:25 Relationship with money after being laid off
1:28:39 Tech sector layoffs
1:34:18 Income vs Happiness Study
1:37:30 Personal finance and FIRE (Financial Independence Retire Early)
1:40:37 How do you manage your time?