Jeff Mask is a CEO coach whose journey from childhood trauma to spiritual awakening shaped his unique approach to business leadership. At age eight, a devastating accident knocked out his front teeth, leaving him with years of reconstructive surgery and schoolyard bullying that became an unlikely gift.

From this painful experience emerged a profound insight at nine years old: his happiness came through serving others and helping them find joy. This revelation became the foundation for everything that followed, even as he struggled academically with dyslexia and learning disabilities.

A two-year mission in Buenos Aires transformed his self-perception entirely. Learning Spanish fluently while navigating dangerous streets, Jeff realized he could master anything he truly cared about. This breakthrough led to university, then an MBA from Thunderbird Global School, where he discovered his intellectual capabilities had simply needed time to mature.

His career included web services, pharmaceutical sales, and Infusionsoft with his brother. But it was a miraculous house purchase in December 2017—falling through eleven times—that became the catalyst for his true calling.

Today, Jeff coaches CEOs worldwide to grow their businesses without losing their souls or families, building this practice after a spiritual awakening at 3 AM in February 2018. Together with wife Sherry, he now runs luxury retreats helping executive couples build both thriving businesses and lasting marriages.

Website

https://www.jeffmask.com/

Social Media

LinkedIn - https://www.linkedin.com/in/jeffmask/

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Jennifer Bates is a life coach whose journey has zigzagged through military service, psychology, parenthood, and creative pursuits. As a military child who moved frequently, she developed adaptability while masking vulnerabilities behind perfectionism and achievement. Her early experiences taught her that only certain aspects of herself were acceptable to share, forming patterns she would later need to unlearn.

Motherhood marked a profound turning point, challenging every aspect of Jennifer's identity despite extensive preparation. This experience forced her to relinquish the illusion of control and develop deeper empathy for both her children and herself. Through parenting, she discovered that big feelings aren't to be controlled but acknowledged and accepted.

After earning her psychology degree through a military scholarship, Jennifer pursued a master's in social work. Her clinical work with veterans proved particularly meaningful due to their shared military background, though frequent relocations and family responsibilities interrupted her professional trajectory.

Seeking creative fulfillment amid the isolation of parenthood, Jennifer returned to her childhood passion for performing arts. When the pandemic limited in-person opportunities, she explored audiobook narration as a family-compatible outlet.

A connection formed during an audiobook course led Jennifer to discover her calling as a coach. Now she creates space for others navigating life's uncertainties, emphasizing radical self-compassion in challenging times. Jennifer believes we never truly "figure it out" completely—learning and growth continue throughout life's non-linear journey.

Podcast

https://creatingspace.captivate.fm/

Social Media

@lifecoachjen.bsky.social

https://www.linkedin.com/in/jennifer-bates-creatingspacecoaching

Email

[email protected]

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for his audio engineering excellence

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Ross is a Kiwi-born business consultant whose life has been shaped by profound zigzags and an unwavering optimist's spirit. Starting as a young man torn between aviation dreams and military service, he chose the army but pivoted away from officer training in Australia—a decision he still reflects on with curiosity rather than regret.

His 14-year career in New Zealand's tourism industry saw him pioneering early digital systems, taking television crews through Papua New Guinea's stunning landscapes, and living what he calls "the dream." Redundancy struck like lightning when his role disappeared in a reorganization meeting, but this apparent setback became his greatest catalyst.

Through methodical networking with 80 CEOs and a determination to reinvent himself, Ross found his calling in customer relationship management during the technology revolution of the 1990s. He implemented groundbreaking CRM systems across multiple industries, often building solutions from scratch that were years ahead of their time.

The most challenging zag came with his wife Dee's early onset dementia diagnosis. After 33 years of marriage, her condition deteriorated rapidly following their move to Sydney, forcing difficult decisions about care and fundamentally reshaping his daily reality.

Now in his consulting practice, Ross channels decades of technical innovation and business transformation into creating "aha moments" for business owners. His mission remains crystal clear: guide entrepreneurs to breakthrough insights that transform their operations, with plans to continue this passionate work until 2032.

Website

https://www.nextree.com.au/

Social Media

LinkedIn - https://www.linkedin.com/in/rosskeating

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for his audio engineering excellence

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Please join us in The Wealthy Artist™ Telegram channel.

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And you can always share the episode with a friend 🤗

for his audio engineering wizardry and brilliance.

You can find out more about his services at https://www.mbpod.com/.

Please join us in The Wealthy Artist™ Telegram channel.

Although we're moving to The Wealthy Artist™, please subscribe or follow, and leave me a Rating & Review for posterity!

Here are some instructions on how: https://podcast.notastraightline.life/rate.

And you can always share the episode with a friend 🤗

for his audio engineering wizardry and brilliance.

You can find out more about his services at https://www.mbpod.com/.

Please join us in The Wealthy Artist™ Telegram channel.

Although we're moving to The Wealthy Artist™, please subscribe or follow, and leave me a Rating & Review for posterity!

Here are some instructions on how: https://podcast.notastraightline.life/rate.

And you can always share the episode with a friend 🤗

for his audio engineering wizardry and brilliance.

You can find out more about his services at https://www.mbpod.com/.

Please join us in The Wealthy Artist™ Telegram channel.

Although we're moving to The Wealthy Artist™, please subscribe or follow, and leave me a Rating & Review for posterity!

Here are some instructions on how: https://podcast.notastraightline.life/rate.

And you can always share the episode with a friend 🤗

for his audio engineering wizardry and brilliance.

You can find out more about his services at https://www.mbpod.com/.

Del Parsons is a mission-driven business coach who emerged from a transformative journey of self-discovery. Growing up in a Welsh-speaking community in Anglesey, her parents instilled the belief she could achieve anything. This created both opportunity and an unspoken pressure to excel.

Her early life followed expected paths until her first significant 'failure' - dropping out of university after just six weeks. This setback became a pivotal learning experience that eventually led her to complete a psychology degree.

After university, Del built a successful corporate career in marketing agencies, steadily climbing to board-level positions. Her professional trajectory appeared ideal from the outside, yet internally she felt increasingly constrained.

Becoming a mother in 2009 catalysed the most significant transformation in her life. Her son's birth prompted bold decisions – ending her first marriage, recalibrating her career, and eventually finding personal happiness with her second husband Craig.

The transition to entrepreneurship revealed her passion for supporting female business owners. Through this evolution, Del developed deep self-trust – a stark contrast to the external validation she once craved.

Today, Del's mission to empower female founders resonates deeply within her. Looking towards her fifties, she embraces continuous growth while helping other women navigate their non-linear journeys with one powerful question: "What do you want?"

Website

http://www.delparsonscoaching.co.uk/

Social Media

https://www.linkedin.com/in/del-parsons-business-coach

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And share the episode with a friend.

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for his audio engineering excellence

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Get in touch via https://notastraightline.life/chat.

To find out more about starting your own podcast, visit https://activateyourpodcast.com

And would you like to be a guest on a Wednesday episode, or know someone who should be? Visit https://podcast.notastraightline.life/guest.

Please subscribe or follow, and leave me a Rating & Review! Here are some instructions on how: https://podcast.notastraightline.life/rate.

And share the episode with a friend 🤗

for his audio engineering wizardry and brilliance.

You can find out more about his services at https://www.mbpod.com/.

Get in touch via https://notastraightline.life/chat.

To find out more about starting your own podcast, visit https://activateyourpodcast.com

And would you like to be a guest on a Wednesday episode, or know someone who should be? Visit https://podcast.notastraightline.life/guest.

Please subscribe or follow, and leave me a Rating & Review! Here are some instructions on how: https://podcast.notastraightline.life/rate.

And share the episode with a friend 🤗

for his audio engineering wizardry and brilliance.

You can find out more about his services at https://www.mbpod.com/.