The Tone Mob Podcast

Not An Alvarez! w/ Driftwood Guitars


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In this conversation, Blake interviews Chris and Matt from Driftwood Guitars. This is an EXTREMELY YouTube driven episode. (Thanks Rhett Shull!)

As the Driftwood Guitars channel has grown, so has the guitar building business and we talk about their approach, how to balance the guitar building side with the video side, negative troll comments, mental health, and a whole lot more!

Head over to the Driftwood Guitars website HERE! https://www.driftwoodguitars.com/

And their YouTube HERE https://www.youtube.com/@DriftwoodGuitars

Takeaways

  • Building guitars was a hobby that turned into a business
  • YouTube played a significant role in growing their business and connecting with customers.
  • YouTube has revolutionized the guitar world, making it more accessible and exciting.
  • Balancing marketing/promotion work can be difficult, but it's necessary.
  • Chapters

    00:00

    Introduction and Background

    01:58

    Getting Started in Guitar Building

    03:01

    Transition to YouTube

    06:02

    The Impact of YouTube on the Business

    08:08

    The Evolution of YouTube and its Influence

    09:31

    The Growth of Guitar Podcasts

    12:21

    The Shift in YouTube's Perception

    15:36

    The Journey into YouTube

    19:46

    The Early Days of YouTube

    20:45

    Creating Quality Content

    21:14

    Finding Your Voice on YouTube

    22:09

    Listening to the Audience

    23:08

    The Power of Momentum

    24:18

    Discovering Your Niche

    25:14

    Analyzing Video Performance

    26:09

    The Importance of Thumbnails and Titles

    27:11

    The Viewer's Perspective

    28:05

    The Unpredictability of Video Success

    29:24

    Balancing Passion and Views

    30:27

    The Impact on Business

    31:09

    Expanding Reach and Sales

    32:08

    Direct Connection with Customers

    33:09

    Competition and Quality

    34:27

    The Power of YouTube Algorithms

    35:51

    The Work Behind the Scenes

    38:47

    The Balance Between YouTube and Guitar Building

    41:27

    The Path to Success

    44:03

    The Role of Luck and Algorithms

    45:53

    The Power of YouTube Collaborations

    46:35

    The Importance of YouTube for Creators

    47:03

    The Evolving Landscape of YouTube

    47:55

    Balancing YouTube and Guitar Building

    48:23

    YouTube as a Tool for Business Growth

    50:15

    Dealing with Negative Comments on YouTube

    51:13

    Developing Resilience through Online Criticism

    52:47

    Appreciation for the Online Creator Community

    53:32

    Final Thoughts and Shoutouts

    56:26

    Favorite Boss Pedals

    59:06

    Favorite Kind of Pizza

    01:04:02

    Closing Remarks

    Support The Show And Connect!

    The Text Chat is back! Hit me up at (503) 751-8577

    You can also help out with your gear buying habits by purchasing stuff from Tonemob.com/reverb Tonemob.com/sweetwater or grabbing your guitar/bass strings from Tonemob.com/stringjoy

    Release your music via DistroKid and save 30% by going to Tonemob.com/distrokid

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    The Tone Mob PodcastBy Blake Wyland & Sound Talent Media

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