🎙️ In this episode of Not an Influencer, An Impact Maker, we dive deep into the world of organic marketing strategies that can help you attract consistent clients to your online service-based business. If you've ever felt the pressure of traditional social media marketing, this is the show for you!
🔥 Join your host, Leslie Stevens, as she explores effective and ethical marketing approaches that prioritize transparency, safety, and consent. Leslie welcomes special guest Haley, a trauma-informed marketing strategist and copywriter based in Philadelphia, who shares valuable insights on how to create marketing that truly resonates with your audience.
Haley Johnson is a trauma-informed marketing strategist and copywriter based out of Philadelphia PA and, before you ask where to get the best cheesesteak – she’s allergic, so let’s move on. After receiving her MS in strategic marketing and advertising from Temple University and accidentally becoming a LinkedIn expert while growing her marketing agency, Haley burned it all down to focus on her favorite thing: Helping values-driven service providers create marketing strategies that feel good and support as well as they sell. When she’s not working 1:1 with clients you can find Haley interviewing guests for her podcast, Messy in the Middle, reading pretty much any thriller novel you put in front of her, or ranting about her hatred of the term “funnel” – because feel-good marketing is about so much more than Know/Like/Trust.
💡 Discover how to make marketing a positive and empowering experience for both you and your potential clients. Learn why building trust and authenticity in your marketing efforts can lead to better results and long-lasting relationships with your clients.
🌟 Whether you're a service provider, healer, therapist, or any business owner looking to transform your marketing approach, this episode is packed with actionable tips and eye-opening discussions that can help you move forward faster in your business journey.
Don't miss out on this enlightening conversation about marketing ethics, the power of choice, and how to align your business with your values. Hit that "Subscribe" button and stay tuned for more insightful episodes!
📌 Timestamps:
- 00:00 Introduction
- 00:53 Meet Haley: The Trauma-Informed Marketing Expert
- 01:54 Exploring Trauma-Informed Marketing
- 03:23 Prioritizing Transparency, Safety, and Consent
- 05:17 Shifting Perspectives on Sales and Marketing
- 08:09 Empowering Your Clients to Make Informed Decisions
- 10:18 The Importance of Trust in Marketing
- 11:26 Evolving Your Business and Marketing Strategies
- 15:08 Navigating Growth and Finding Your "Why"
- 18:45 Simplifying Marketing Decisions
- 22:47 Embracing Your Unique "Why" in Business
- 27:00 Conclusion and Takeaways
For more valuable insights and practical advice on ethical marketing, subscribe to Not an Influencer, An Impact Maker. And to learn more about how to book more clients without having to post on social media, watch the free on-demand training right now: ClientConnectionMethod.com
Connect with Haley:
haleyejohnson.com, thepropegy.com, messyinthemiddlepod.com