Not Another Digital Marketing Podcast

Aaron and Rafie, with help from Sarah, Vaish, Dayna and Jake, decide to do the unthinkable - break up the big tech companies. Just how many companies can we spin off from Amazon, Apple, Facebook, Google and Microsoft?

PLUS : A chat about Cyberpunk 2077, and how it foreshadows the start of a new Cold War.

Aaron and Rafie take their magnifying glasses to Big Tech, and examine what role they have to play in the big battles of 2021 - Free Speech, Information Sharing and Political Polarisation.

Do you understand what it means to be cancelled? It's a question Rafie and Sarah have a difficult time answering.

In a world where mob justice has moved online, and internet vigilantes are constantly on the lookout for the next piece of bait to feed the outrage machine, we take a look at what Cancel Culture is and how brands can survive in today's hypersensitive climate.

We're back with a bang in 2021, as Aaron and Rafie ring in the new year with spicy hottakes & a controversial prediction or two!

Will Google maintain its search dominance? Will we ever agree on a proper definition for free speech? Is there going to be a reckoning for Big Tech and social media platforms?

All these answered, and more!

Aaron and Rafie look back on a year that had some good, a lot of bad, and no shortage of ugly.

From the bush fires in January to The Pandemic, it's been a tough year for brands - yet some have managed to come out of a traumatic period in human history stronger than before.

What's changed, who won and who lost in 2020?

'Tis the season to be jolly... or nah?

Aaron returns to co-hosting duties this week alongside Rafie as Hong Kong and Singapore contemplate a Christmas unlike any other in recent memory.

What should brands be doing in the current climate? What's the best way to talk to consumers during these difficult times? And just how are they going to be spending the holidays, away from family?

These questions answered, and more!

It's all about BTS as self-confessed ARMYs Rafie and special co-host Sarah dig into the marketing, strategies, big ideas and messaging that powers the biggest music group on the planet!

Aaron and Rafie dive deep into the world of Donald J Trump and Joseph R Biden as they take a look at each candidate's personal branding, campaign strategy, marketing spend AND party messaging in what is generally considered the most important election in recent US history.