Our words and pictures have to work for a living. Being creative is solving problems, not just fun things and "cool ideas".

In this episode of Not Creative Podcast, we sit down with Kerry McClenahan, who shares her journey from copywriter to agency founder and Chief Strategy Officer or Publitek and the lessons learned along the way.

Together, we unpack:

- How curiosity and risk-taking are key components of creativity

- The sometimes inevitable division of roles in a creative business  

- The challenges of navigating client feedback and subjectivity

- Why breaking down silos fuels collaboration and innovation

Kerry also emphasizes the importance of purpose-driven creativity, ideas that do more than look good, but truly meet client needs and resonate with audiences.

If you've ever debated if a creative answers the brief or not, this is the one for you.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

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