We believe that creativity should feel exciting, not scary. It's not some woo wooo thing but about gut instincts and trying to get to the truth of what is really needed. In this episode of The Not Creative Podcast we talk to author and marketing consultant Harendra Kapur about what creativity really means to him and how to navigate competing agendas and priorities to get to the best result. 

We dive into:

- How creativity = deviating from the norm

- The tension between truth, risk, and client expectations

- The messy reality of awards as validation

- Why enthusiasm (and a strong opinion) often lead to the best work

The big takeaway? Creativity isn’t some mystical practice. It’s practical. It’s about choices, courage, and staying honest in the process.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

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Some people have a very strong reaction about us calling ourselves 'not creatives', including our guest this week.

In this episode of The Not Creative Podcast, we talk with Analu Hadler Bonini about what creativity really looks like across roles, industries, and teams.

We explore:

- Why there are no bad briefs, just bad mindsets

- How understanding the business needs makes creativity more effective

- The pressure and burnout that come with “being creative on demand”

- And how women are changing how things are done after generations of a male-dominated industry 

Analu also shares her transition from agency to client-side and how empathy and collaboration can finally bridge that creative gap.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

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Why is imposter syndrom so common among creatives? In this episode of The Not Creative Podcast, we sit down with graphic designer Jimmy SK Leung to unpack the benefits and the frustrations of being creative and how those around us influence our work. 

We talk about:

- The tension between art and commercial demands

- How collaboration (and conflict) can make or break a project

- Why focusing on awards can lead to hollow ideas

- The need to be braver (and how we can push for that in our clients) 

Creativity isn’t just about big ideas. It’s about navigating people, expectations, and risk.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

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Our words and pictures have to work for a living. Being creative is solving problems, not just fun things and "cool ideas".

In this episode of Not Creative Podcast, we sit down with Kerry McClenahan, who shares her journey from copywriter to agency founder and Chief Strategy Officer or Publitek and the lessons learned along the way.

Together, we unpack:

- How curiosity and risk-taking are key components of creativity

- The sometimes inevitable division of roles in a creative business  

- The challenges of navigating client feedback and subjectivity

- Why breaking down silos fuels collaboration and innovation

Kerry also emphasizes the importance of purpose-driven creativity, ideas that do more than look good, but truly meet client needs and resonate with audiences.

If you've ever debated if a creative answers the brief or not, this is the one for you.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

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What if your business partner and collaborator is also your family? 

In this episode of Not Creative Podcast, we sit down with Eva and Marta Yarza, the award-winning designers behind Yarza Twins. They share their individual journeys into the creative industry, the lessons they’ve learned, and how they navigate challenges like AI in design and the pressure to perform in a competitive field.

You’ll hear:

- Why creativity is a muscle that needs constant exercise

- The importance of balancing personal and commercial projects

- How AI can be both a powerful tool and a creative risk

-Why the human touch will always matter

Whether you’re a design pro or just curious about the process, this conversation will encourage you to flex your creative muscles. 

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

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What really goes into creative decision-making behind the scenes of TV? In this episode of the Not Creative Podcast, we talk with TV producer and commissioning editor Nick Lambon to explore the layered (and often misunderstood) world of creativity in television.

From explaining your job to your family to navigating egos behind the scenes, this candid conversation dives into:

- Why imagination fuels storytelling

- The art and agony of giving and receiving notes on someone's work

- How passionate people make great (but sometimes complicated) collaborators

- Why problem-solving is just as creative as writing a script

- The many invisible roles that contribute to producing TV shows

Whether you’re deep in the creative trenches or just curious about how TV gets made, this episode offers real insight and a lot of laughs into the strange world of TV production.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

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In this episode of Not Creative Podcast we talk to Costanza Scarpa, Senior Director of Strategic Content at Celonis, copywriter and general marketing powerhouse. Her career spans agency and in-house roles, providing a unique perspective into creativity. 

She came back to our questions with one of her own: What if we stopped treating creativity like it only belongs to artists, writers, or designers and started recognising it in every role?

We explore:

- How problem-solving and all thinking is creative

- The value of creativity in high-volume workflows

- Why audience relevence matters even in the most practical outputs

- How project managers flex creative muscles daily

We got into the importance of creative constraints and team collaboration - including some very hot takes about who owns creativity. 

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

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In this episode of Not Creative Podcast, designer and creative director Tina Touli shares her journey to a truly creative career. Her positivity and organisation really shine through as we discuss: 

• Why support from family matters
• The fine art of client relationships
• Why a positive mindset fuels better collaboration
• And how non-creatives help creatives thrive

Tune in to hear how Tina impressed us as the queen of organisation and collaboration to deliver great outcomes. 

Subscribe to Not Creative Podcast for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

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In this episode of Not Creative Podcast, we sit down with content marketing legend, Velocity founder and former Executive Creative Director Doug Kessler to explore the messy, magical reality of creative work.

Doug shares his journey from account management to creative leadership and drops hard-earned insights on:

 - How having a creative family shapes your experience

 - The power of trust in client relationships

 - Why marketers should stop being afraid of negative emotions

 - The challenges of managing a creative department

 - How non-creatives are key to innovation 

Plus: a behind the scenes breakdown of creating one of his favorite campaigns.

This one’s full of perspective, wit, and practical wisdom for anyone working in the creative space.

Subscribe to Not Creative for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

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In the first episode of Not Creative, we explore the messy, beautiful intersection of creativity and business with How & How CEO, Executive Creative Director and co-founder Cat How. From building a studio grounded in transparency and care, Cat shares what it really takes to create not just good work, but a good environment for work to happen.

We talk about why creativity looks different for everyone, and how non-creatives are often the unsung heroes behind great ideas. Cat reflects on the early days of her career, learning the hard way that building something sustainable means making mistakes—and being willing to learn from them.

You’ll hear insights on:

• What it means to “feel like a fraud” in creative spaces
• How transparent salary systems can reduce anxiety
• Why hybrid work can hinder creativity (and what to do about it)
• The role non-creatives play in creating brave work
• How important it is to bring joy back into the creative process

This one’s for anyone who’s ever questioned their creative worth, struggled with confidence, or felt like they’re doing it all wrong. (Spoiler: You’re not.)

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