Some people have a very strong reaction about us calling ourselves 'not creatives', including our guest this week.

In this episode of The Not Creative Podcast, we talk with Analu Hadler Bonini about what creativity really looks like across roles, industries, and teams.

We explore:

- Why there are no bad briefs, just bad mindsets

- How understanding the business needs makes creativity more effective

- The pressure and burnout that come with “being creative on demand”

- And how women are changing how things are done after generations of a male-dominated industry 

Analu also shares her transition from agency to client-side and how empathy and collaboration can finally bridge that creative gap.

Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.

Listen to the full podcast wherever you get your shows.

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