In episode 2 of Not Easily Broken, Taylor is joined by our lead photographer, Emily. We discuss the importance of brand cohesion, discuss some brands known for doing it exceptionally well, discuss making mistakes within your business, creating brand evangelists, and how you can apply the strong principal of brand cohesion in YOUR business.

In this first episode, we are introducing you Audrey. Our long-time colleague-turned-client when we built her website for her new brand: The Gleam Co. In this episode, Audrey tells us about her new business venture and the ups and downs of navigating from a booming business to starting fresh in a whole new niche of photography. We'll also talk about the process of building her site, and how we made certain choices with her brand to ensure she was talking directly to the ideal client she wanted to be speaking to.