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In this episode, I get real about something we don't talk about enough in specialty coffee: not every coffee is going to be special to you, and that's perfectly okay. I share my experience with a lightly roasted Kenyan coffee that smells divine but I just don't like, and reflect on a customer review that said my Brazilian coffee "wasn't special enough." I dive into why coffee preference is entirely personal and subjective, and why once a bag of coffee leaves a roaster's hands, it becomes yours to judge however you want.

I also open up about my own coffee preferences—I'm a medium to dark roast person who craves acidity balanced with sweetness, and I'm not big on natural process coffees or overly fruit-forward profiles. I explain my complicated relationship with Brazilian coffee: it's the most important coffee for introducing people to specialty, and it's my best seller, but I can only drink it for a couple hundred grams before I need something else. You'll learn why being honest with yourself about what you like and don't like is the most important skill in coffee, and I'll encourage you to write down your preferences so you can understand your palate better. This episode is about embracing your taste, welcoming feedback, and understanding that growth comes from knowing exactly why you like what you like.

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