If you've got 500 or 1,000 locations spread across all or part of the country, it's reasonable to assume that there are different types of locations in that ecosystem. But marketing plans and media support are often uniform, as if they are all the same. That’s a major disconnect - and a major opportunity.

If you've got 500 or 1,000 locations spread across all or part of the country, it's reasonable to assume that there are different types of locations in that ecosystem. But marketing plans and media support are often uniform, as if they are all the same. That’s a major disconnect - and a major opportunity.

If you've got 500 or 1,000 locations spread across all or part of the country, it's reasonable to assume that there are different types of locations in that ecosystem. But marketing plans and media support are often uniform, as if they are all the same. That’s a major disconnect - and a major opportunity.

Not every store is created equal (why and what to do about it)

Learn how to uncover unexpected business opportunities in data, then use creativity in strategic planning, digital marketing and social media to deliver results. From the Callahan agency.

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Not every store is created equal (why and what to do about it)

Not every store is created equal (why and what to do about it)