Managing innovation - creating value from ideas

Not invented here? Why letting go is sometimes the hardest part of innovation


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History is full of examples of innovations which, despite their promise, have been resisted by established players – the ‘not invented here’ (NIH) effect. And although we’re familiar with the problem it doesn’t seem to have gone away; there are still plenty of examples to be found across today’s innovation landscape.

This podcast explores the new technology of unmanned aerial vehicles - drones - and how they may represent the latest incarnation of NIH.

You can find a transcript together with many other resources, video, audio, cases, tools, even some songs - ⁠at my website here⁠


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Managing innovation - creating value from ideasBy John Bessant


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