Not Just About Copy with Emma McMillan

Zee Scott runs a multifaceted business. She’s a marriage celebrant, MC, cake artist, buttercream workshop facilitator and mini wedding venue owner! Zee has managed to fit everything she loves into her business and it all just 'works'!

In this episode, you’ll hear:

• How Zee pursues multiple interests without feeling overwhelmed or overworked
• Where Zee finds creative inspiration 
• How Zee presents an aligned and authentic brand online
• Zee’s insights on productivity, time management and planning – another of her passions
• How Zee adapted her business during challenging times and how she defines success
• Zee’s approach to setting boundaries and taking time for self-care
• Why her personal motto is ‘All of life's a risk’ – and how that spurs her on.

How you can connect with Zee:

• Website: https://www.zeescott.com/
• Instagram: https://www.instagram.com/zeescott__/

You may also love:

• Episode 65: Choosing your own adventure with Sarah Harney
• Episode 77: How systems and structure can support creativity in your small business with Nicole Smith
• Episode 37: Crafting a magnetic brand with Suz Chadwick

Important links:

• Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/ 
• Sign up for my weekly email: https://www.emmamcmillancopy.com/ 
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

* Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ 

In this episode you’ll learn how best to prompt ChatGPT so you get a genuinely useful result – fast. These tips are a mix of things I’ve done, things I’ve learned and things I’ve researched – so you don’t have to. Whether you’re brand new to ChatGPT or you’ve been using it for a while, there’s something for everyone in this episode.

Let’s dive in!

You might also enjoy:

Ep #58 Get the lowdown on ChatGPT

Ep #46 8 tips for writing faster

Ep #40 My favourite copywriting tools, apps and tech

Important links:

• Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ 
• Sign up for my weekly email: https://www.emmamcmillancopy.com/ 
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style. 

Tess also writes and designs books for creative professionals and small business owners through her publishing imprint Creative Minds. Her books, 'Self-Promotion Without Social Media', 'Conversations with Creative Women' and 'Graphic Design Speak' are available at bookstores around Australia. She loves good ideas and a strong cup of tea.

In this episode, you’ll hear:

• Why writing and publishing physical books has been so important to Tess
• Why Tess has moved away from social media – and how she markets her business instead
• How Tess approaches the process of book writing – and what’s on the post-it note stuck to her computer
• The importance of finding a way to create that works from you 
• How investing time in making 1:1 connections and developing various income streams has ensured the longevity of Tess’ business.

How you can connect with Tess:

• Websites: 
  • www.tessmccabe.com.au
  • www.creativemindshq.com
• Instagram: https://www.instagram.com/tessmccabe/ 

You may also love:

• Episode 60: Content experiences designed for humans with Tait Ischia
• Episode 45: Kindness online & off – Speaking friendly digital with Marie Nadal Sharma
• Episode 39: Control is not a dirty word with Ilana Kosakiewicz

Important links:

• Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/ 
• Sign up for my weekly email: https://www.emmamcmillancopy.com/ 
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Do you feel a mad panic hit when October hits? Like the year’s almost over and you’ve ‘run out of time?’

You’re not alone. This week I’m delving into the pressure we often feel at this time of year, whether we’re in small business or not. I’ll equip you with 12 strategies and tips to help you navigate this time of year with a sense of peace, optimism and calm.

Let’s dive in!

You might also enjoy:

Ep #84 Navigating uncertainty as a small business owner with Kaylene Langford from StartUp Creative 

Ep #67 Small business without the burnout with Kristy Robinson

Ep #51 The messy business of being a human with Dr Jacqueline Baulch

Important links:

• Check out my brand new course: https://emmamcmillancopy.com/not-just-about-copy-foundations-course 
• Sign up for my weekly email: https://www.emmamcmillancopy.com/ 
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Kaylene Langford is a proud Guringai woman, passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires and supports creative entrepreneurs and future innovators. 

Kaylene has over a decade of experience coaching, educating and supporting individuals to identify and achieve their goals. Working with aspiring and established entrepreneurs, she genuinely believes everyone can achieve their potential and take control of their destiny.

Kaylene is a highly respected business coach, podcaster, educator and author whose work has given her unique insight into human behaviour. Her first book ‘How to Start a Side Hustle’ was published in July 2021 with Hardie Grant Books.

In this episode, you’ll hear:

• How a health-related wake-up call took Kay from corporate life to a love affair with entrepreneurship
• How Kay has continually shifted her energy to find new opportunities, adapt and grow her business
• Kay’s super-practical advice for business resilience in a tough economic climate
• Strategies for navigating uncertainty and fatigue as a small business owner
• How Kay stays creative – and how she measures the return on investment of these efforts.

How you can connect with Kaylene:

• Website: www.startupcreative.com.au 
• Instagram: https://www.instagram.com/startupcreative/ 
• Podcast ‘Startup Creative’

You may also love:

• Episode 65: Choosing your own adventure with Sarah Harney
• Episode 23: The realities of freelance life with Rebekah Lambert
• Episode 9: Connection – not perfection – with Kate O’Mealley

Important links:

• Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/ 
• Sign up for my weekly email: https://www.emmamcmillancopy.com/ 
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Jacqui Maloney is a public speaking and video confidence coach who works with professional women to build their confidence and perfect their storytelling so they own every stage they walk out on.

With a background in acting and voice over, Jacqui works on the performance side of your public speaking and video creation to really bring you and your message to life.

In this episode, Jacqui shares what makes a good communicator and gives loads of tips on how to present yourself in the best possible light. You’re going to want to take notes. Enjoy the episode!

How you can connect with Jacqui

• Instagram: https://www.instagram.com/jacquimaloneycoaching 
• LinkedIn: https://www.linkedin.com/in/jacqui-maloney/ 

You might also enjoy:

Ep #80 Get visible in your business with podcast producer Cass Ponton
Ep #42 Is your mindset getting in the way? (solo)
Ep #7 Everyone has a story to tell with PR expert Erin Huckle

Important links:

• Join the membership: https://www.emmamcmillancopy.com/copywriting-community/ 
• Sign up for my weekly email: https://www.emmamcmillancopy.com/ 
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

~ Register for my Quarterly Content Planning Workshop ~

I believe being honest about small business life serves us all. 

So, this week I’m going behind the scenes of my recent marketing campaign with some real talk. You’ll hear about the good, the bad and the ugly, including my actual numbers and what I’d do differently next time.
Curious? Let’s dive in!

You might also enjoy:
Ep #83 How creating strategic content can help you hit your small business goals
Ep #72 Ch-ch-ch-ch changes & introducing Not Just About Copy: The Community
Ep #34 My top 6 lessons from 6 years in business

Important links:

• Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ 
• Sign up for my weekly email: https://www.emmamcmillancopy.com/ 
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

~ Register here for my Quarterly Content Planning Workshop ~

The copy and content you create in your small business can support your goals – or trick you into feeling productive without really moving the needle on what’s important to you.

So, let’s get real. It’s time to stop getting distracted by social media…and start being intentional. By taking some time to strategise, you’ll use your time more efficiently and effectively to create copy assets that will serve you now – and into the future. 

If you’re ready to unlock the potential of strategic content creation and move towards some big hairy biz goals (increased revenue, brand awareness and more), listen in with a pen and paper at the ready. Let’s go!

You might also enjoy:

Ep #77 How systems and structure can help support creativity in your small business with Nicole Smith

Ep #75 Making content creation a priority with Viren Thakrar

Ep #69 An SEO strategy for your small business just makes sense with Remi Audette

Important links:

• Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ 
• Sign up for my weekly email: https://www.emmamcmillancopy.com/ 
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

Cass Ponton is the founder of podcast production group, Good Chat Media. Cass stumbled into podcasting almost by mistake, taking on a few odd jobs for clients in another business (in another life). She was as drawn to podcasting as she is drawn to her indoor jungle of house plants, so she dove into the big wide world of podcasting and never looked back.

When Cass is not managing the team or getting on the tools, you can find her at Melbourne’s best vegan cafes, chatting with impact-led businesswomen around the city and, of course, sipping too many oat lattes to count.

In this episode, Cass shares the value of podcasting as part of your small business visibility strategy. And even if you’ve got no plans to host a pod, keep listening because there’s so much value in being a guest on other podcasts. Cass shares loads of practical advice to help you showcase your best self in podcast conversations and other important considerations. Enjoy the episode!

How you can connect with Cass

• Website: https://www.goodchatmedia.co/
• Instagram: http://www.instagram.com/goodchatmedia 
• Podcast ‘Good Chats’: https://www.goodchatmedia.co/podcast 

You might also enjoy:

Ep #75 Making content creation a priority with Viren Thakrar
Ep #72 Ch-ch-ch-ch changes & introducing Not Just About Copy: The Community
Ep #47 The intimacy of storytelling with podcaster Sophie Walker

Important links:

• Join the membership: https://www.emmamcmillancopy.com/copywriting-community/ 
• Sign up for my weekly email: https://www.emmamcmillancopy.com/  
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

* Register for my Membership Open Day here *

Are you a service-based business looking to build your email list? Lead magnets can be such a great way to supercharge your lead gen efforts. Think about it. A valuable resource is a heck of lot more enticing than ‘Sign up to my newsletter!’ And once you’ve got more leads on your list, they’re a captive audience for your offers.

In this episode, you’ll get seven simple yet effective lead magnet ideas your ideal audience will love specifically tailored to service businesses. 

I’ll guide you through each lead magnet idea, how it works, the pros and cons and then send you on your way. Once you’ve decided which one – or more – to implement, you’ll want to get started right away. That list isn’t going to grow itself! Let’s get stuck in.

You might also enjoy:

Ep #36 How to write or revamp your welcome email sequence
Ep #38 Copy assets checklist for your small biz
Ep #40 My favourite copywriting tools, apps and tech

Important links:

• Register for my Membership Open Day: https://www.emmamcmillancopy.com/copywriting-membership-open-day/ 
• Get my weekly email: https://www.emmamcmillancopy.com/ 
• Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.