Not Scripted | Real conversation. No perfect answers

Can you build a business model that guarantees a zero percent chance of loss?

In Season 2, Episode 5 of Not Scripted, we sit down with Harminder Singh and Balpreet Singh, the founders of Punjab Sales, to uncover their massive growth journey. After operating strictly in the distribution sector since 2015, they took a leap into the retail market, opening their first outlet in 2023, launching a franchise in Moradabad in 2024, and expanding to Dehradun in 2025.

This episode is a masterclass for anyone looking to scale a business, transition from wholesale to retail, or invest in a franchise.

What we cover in this episode:

• The Strategic Shift: Moving from a stable distribution business to the highly competitive retail market.
• Trust & Authenticity: Tackling the massive challenge of duplicate and fake products in the cosmetics industry, and why client trust is the ultimate currency.
• Retail Realities: Why retail requires constant, minute-by-minute attention compared to the slower pace of distribution.
• The Zero-Risk Model: The mechanics of their unique "Zero Percent Loss" franchise model, which requires no monthly fees and relies on upfront costs and direct sourcing.
• New Store Reveals: Introducing their franchise locations: "Beauty Blossom by Punjab Sales" in Moradabad and "Blush by Punjab Sales" in Dehradun.
• Golden Advice for Founders: Why you should never shut down a growing, stable business just to start a new one.

If you are an aspiring entrepreneur or looking to understand the real mechanics of the Indian cosmetics and salon market, you cannot miss this conversation.