<p>Content expert Joe Pulizzi explains why it's crucial that you justify your content initiatives internally and provides advice on how to do so effectively.</p>

Content expert Joe Pulizzi explains why it's crucial that you justify your content initiatives internally and provides advice on how to do so effectively.

Not Selling Your Work Internally? You're Doing It Wrong

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

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Marketing

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

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Not Selling Your Work Internally? You're Doing It Wrong

Not Selling Your Work Internally? You're Doing It Wrong