'The customer is always right'. It's a phrase we've all heard for years now. Customer service and satisfaction is expected as the norm with businesses today. It's no longer seen as a goal to be reached, but as the basic standard.
The new 'holy grail', so to speak, for businesses is to make ZOMBIE loyalists out of your customers! In order to help us do our part in the coming zombie apocalypse and help us understand this modern day marketing truth, we spoke with Peter Shankman in this week's Not So Freaky podcast.
Peter is an entrepreneur, a marketer, and an angel investor to about ten startups at the moment. He’s also a keynote speaker, a blogger, and the founder of the amazingly successful 'Help a Reporter Out' – also known as HARO.
Be sure to check out James' interview with Peter in order to gain invaluable marketing knowledge, and download out cheat sheet for this week's course as well: