Not That Kind of CEO - For Women Who Want More

If you’re a mompreneur, chances are big you’re constantly feeling ten steps behind. You try the new planner, the new course, the new tool, hoping this will finally make you consistent in what you do. And when it doesn’t, you immediately blame yourself.

You start thinking you’re just not good at this. You feel guilty. You feel like a bad mom, a bad entrepreneur, a woman who “should” have this figured out by now.

But the real problem isn’t you. It’s that you keep looking for answers in external solutions. New systems. New templates. New strategies.

All while ignoring the one thing that actually matters, which is how you’re built on the inside.

In this episode, I’m breaking down why planning never sticks for mompreneurs and why it has nothing to do with discipline.
It’s the same reason you waste hours setting up planners and funnels you never end up using. You’re trying to force yourself into structures that don’t match your wiring, your season, or your actual life.

It’s the productivity version of a crash diet. You think about it all day, you dread every step, and when it doesn’t “work,” you blame yourself instead of the system.

We’re flipping that story today.

I’m walking you through the shift from external solutions to internal alignment, and why everything becomes easier when your plans actually match who you are. I’m also sharing four things that have been working insanely well for me lately.

When your plans align with who you are, you don’t need discipline to stay consistent. It finally sticks. Not because you force it, but because it is aligned with who you are.

If you want support building that foundation inside yourself, make sure you’re on the priority list for my upcoming membership, The Foundation. It’s where this work becomes your new normal.

GET ON THE PRIORITY LIST HERE

FOLLOW AYLA: ⁠@ayladenhartog⁠

If you’re an overwhelmed mompreneur who keeps procrastinating on important tasks, this episode will hit close to home. You sit down to work, fully intending to move forward, and somehow end up avoiding the one thing that actually matters.

Procrastination isn’t laziness, and it’s not a discipline problem. For many mom entrepreneurs, it’s a protective response that shows up when you’re stretched thin, emotionally loaded, or edging closer to burnout.

In this episode, we unpack why procrastination happens in motherhood and entrepreneurship, what your brain is actually trying to protect you from, and why forcing yourself through resistance only makes things harder.

We talk about misalignment, fear, visibility, and the internal pressure that builds when your business expectations don’t match your current season of life.

If you’re tired of blaming yourself, pushing harder, and wondering why work-life balance feels impossible, this episode will help you understand what’s really going on underneath your procrastination, and how to move forward with more clarity and ease.

If this work speaks to you, [join The Foundation](https://female-entrepreneurs.com/foundation), my upcoming membership for mompreneurs who want to build their business on a solid inner base instead of external pressure.

[Put your name on the priority list now!](https://female-entrepreneurs.com/foundation)

FOLLOW AYLA: [⁠@ayladenhartog⁠](https://www.instagram.com/ayladenhartog/)

If you’ve been feeling stuck, overthinking everything, or drowning in the pressure of “I should know better by now,” this episode is the kick in the ass you didn’t know you needed.

As an overwhelmed mompreneur, it’s easy to turn your expertise into a prison. You’ve learned so much, built so much, and now everything feels heavier instead of easier. That stuck feeling isn’t failure. It’s often the early signs of mompreneur burnout.

In this episode, I break down why a beginner’s mindset can actually be the thing that gets you unstuck. Not by starting over or burning your business down, but by loosening your grip on who you think you’re supposed to be right now.

From messy castle renovations to rethinking offers and direction, we’re talking about how to create breathing room, clarity, and a business that feels like yours again… without forcing balance or pretending you’re fine.

Get on the priority list for FENNE Membership!

FOLLOW AYLA: ⁠@ayladenhartog⁠

You ever catch yourself trying to control everything? Your kids’ moods, your business growth, the damn algorithm? Same.

This episode is for mompreneurs who are craving more work-life balance, but keep ending up exhausted, reactive, and carrying way more than they should.

I break down Stephen Covey’s Circle of Influence versus Circle of Concern, and how this shift helped me stop wasting energy on things I can’t control and refocus on what actually moves the needle, in business, motherhood, and life. When you’re trying to manage everything, burnout isn’t far behind.

Through real stories from castle renovations, motherhood chaos, and business messiness, I’ll show you why control isn’t the goal. Clarity is. Especially if you’re an overwhelmed mompreneur who wants to feel calmer, clearer, and more confident without hustling harder.

If you’ve been feeling stuck, guilty, or constantly behind, this conversation will help you reclaim your time, your energy, and a sense of balance that actually feels doable.

🎧 Listen now and learn:

• How the Circle of Influence vs Circle of Concern applies to motherhood and business
• The mindset shift that stops overwhelm in its tracks
• Why time management starts with clarity, not hustle
• How to build calm confidence and balance as a Vision Driven CEO

💡 Want to go deeper? Join my free 5-day Where the F**k Should I Even Start? challenge, it’s short, potent, and will get you moving again with a clear 30-day action plan.

Click here to register for the next WTF-Challenge

The prompt I’m referring to in this episode and that you can use in your own AI tool:

Can you explain to me in a short, and clear manner what Covey’s Circles of Concern and Influence are. After that, can you tell me 4 or 5 points where in my life I act as if that area is in my Circle of Influence, while in reality it’s actually in my Circle of Concern? For each area you find, can you also tell me how I can grow and improve this?

FOLLOW AYLA: ⁠@ayladenhartog⁠

I’ve been thinking a lot about how nature moves through the seasons… and how we, as entrepreneurs, rarely give ourselves permission to do the same.

In this episode, I’m unpacking the idea of winter energy. That natural pull to rest, reflect, and restore before stepping into a new year. We’ll talk about what it looks like to stop chasing the next big goal, how to bring more calm into Q4, and how to build a business that honors your own rhythm instead of fighting against it.

If you’ve been caught in the frenzy of launches, holidays, and motherhood, this is your reminder that slowing down should be a part of your strategy.

Inside, I share the four practices I’m using this season:

• Ruthless clarity (one goal for business, one for family).
• A softer schedule that matches winter’s slower pace.
• Releasing the guilt for doing less.
• Grounding in vision before action.

It’s real talk for mompreneurs who are tired of running on empty and ready to create a business that feels calm, clear, and aligned.

Listen now to learn how to tap into winter energy, and step into the next season of your business fully recharged.

Join now: the priority list for my FENNE Membership is open to women who want to become a founding member.

We’ll soon start up this community of wonderful women who know what it’s like to have both a business and a busy family life. It will be a safe space to share and be seen by women who get exactly what you’re going through.Resource-wise, I want to make this the place where you can come to run your business in the smoothest and easiest way. All so you can take control back over your time and spend it where it matters most to you.

CHECK OUT FENNE

FOLLOW AYLA: ⁠@ayladenhartog⁠

You know that feeling when you’re doing all the things in your business, but still not really moving forward?

That’s what happens when you haven’t made a clear decision about where you’re going.

This episode will help you change that. You’ll learn why vague direction always leads to vague results, and how one simple mindset shift can unlock clarity, productivity, and momentum.

We’ll unpack what Stephen Covey says on decision-making and how that applies to every part of your business and life. You’ll also hear a story that might surprise you: what horseback riding taught about leadership, focus, and the power of commitment. And how saying yes to a big dream (before knowing how it would happen) created an instant shift in energy and results.

If you’ve been waiting for the “how” before taking action… this episode will show you why your next level starts with deciding what you want, not how to get there.

In this episode, you’ll discover:

• Why indecision drains your time and energy
• How to make decisions that align with your vision
• The mindset shift that turns confusion into clarity
• What happens when you commit before you have the plan

Tune in if you’re ready to move from maybe to momentum, and finally start leading your business like the Vision Driven CEO you’re meant to be.

Would love to do all this but don’t know where to start? Download my free guide “Where the f*ck should I even start?!” to instantly get a grip on where you’re leaking time and balance, and how you can improve it. GRAB IT HERE!

FOLLOW AYLA: ⁠@ayladenhartog⁠

You know that voice that whispers, “I’ll start when I’m ready”? Yeah, she’s a liar.

Waiting to feel ready is one of the biggest reasons burned out mompreneurs stay stuck in their business.

If you’re an overwhelmed mompreneur who keeps delaying launches, offers, price increases, or visibility because you don’t feel confident yet, this episode breaks down why that approach backfires.

In this episode, we talk about why confidence does not come before action, how perfectionism and over-preparing keep mom entrepreneurs stuck, and why waiting for clarity often increases burnout instead of preventing it.

We also explore the research behind the confidence gap and why taking action is what actually creates clarity, momentum, and sustainable progress.

This episode is for mompreneurs who want to stop overthinking, move forward without hustling harder, and build confidence in a way that supports real work-life balance, not exhaustion.

Join me inside the WTF Challenge and I’ll walk you through five days of short, powerful exercises to turn your chaos into clarity and momentum. You’ll walk away with a 30-day action plan that actually feels doable.

FOLLOW AYLA: ⁠@ayladenhartog⁠

What if the reason you feel behind… is because you’re doing it right?

In this episode, I’m pulling back the curtain on what real, lasting change actually looks like. Especially when you’re building a business while juggling motherhood, messy systems, and the reality of, you know, only having 3 kid-free hours a day.

We’re talking about why so many mompreneurs feel like failures when they’re actually in the early (and most important) stages of transformation. And why going slow isn’t weakness, it’s wisdom.

Whether you’re trying to switch platforms, lose weight, or completely overhaul your business model (been there), this one’s your reminder: real change isn’t fast. It’s anchored.

Here’s what you’ll hear:

• Why the first 6 months of change suck (and what that means for your business)
• How fast growth online is often fake or fragile
• The power of going slow when you’re juggling kids and client work
• What Leila Hormozi said that cracked this open for me
• Why sustainable growth actually protects you from burnout
• A behind-the-scenes look at my Kajabi to Go High Level switch (and why it took weeks)

💌 PS: If your brain is screaming “Where the f**k do I even start?!” — join my free challenge. 5 days, delivered via email, to help you cut through the chaos and walk away with a focused 30-day plan. Next round starts October 20th.

SIGN UP HERE for the FREE WTF Challenge.

✨ Final Note:

Your change doesn’t have to be fast to be real. And just because someone else is speeding ahead doesn’t mean you’re behind. It might just mean you’re doing it right.

FOLLOW AYLA: ⁠@ayladenhartog⁠

You’re juggling kids, clients, a house that never seems clean, and a business that wants your attention 24/7. No wonder “balance” feels like a mythical creature. But unfortunately for you balance isn’t a luxury, it’s survival.

In this episode of Not That Kind of CEO, I’m breaking down the five work-life balance tips that actually work when you’re an entrepreneur and a mom. These aren’t fluffy “light a candle and journal” tips. We’re talking about the real shifts that let you breathe again, enjoy your kids, and still grow a business you love.

Here’s what I cover inside:

• How to actually figure out what brings you joy (and why most of us stopped doing it).
• Why outsourcing outside your zone of genius is the key to ditching procrastination and reclaiming energy.
• The power of defining your non-negotiables and actually sticking to them.
• Why structure doesn’t kill freedom but creates it (yes, I’ll prove it).
• The sneaky way money clarity makes balance ten times easier.

If you’re tired of feeling like you’re failing at both motherhood and business, this episode is your permission slip to stop chasing perfection and start creating real balance.

And if you’re nodding along thinking, “Okay, but where the f*ck do I even start?” I’ve got you. Download my free toolkit “Where the F**k Should I Even Start?” and in 20 minutes you’ll know exactly where the imbalance is hiding and how to take your first step out of chaos.

👉 Grab it here

I see you. I’m rooting for your vision.Keep going, mama, you’re building something beautiful.

FOLLOW AYLA: ⁠@ayladenhartog⁠

What if the secret to nervous system regulation for entrepreneurs isn’t another meditation app, breathwork practice, or productivity hack, but actually doing something completely useless… and fun?

In this episode, I share how one spontaneous horseback riding lesson after twenty years cracked me wide open to the truth: I’d forgotten how to have fun for fun’s sake.

And as mompreneurs, we’re guilty of the same thing: we schedule rest like it’s another task, optimize play with our kids, and convince ourselves the to-do list has to be done before we can relax. Which, let’s be honest, never happens.

We dive into why your nervous system never truly turns off when you’re stuck in “go mode,” how that constant on-state is wrecking your creativity and joy, and why silly, purposeless play — whether it’s lying in the grass, coloring with your kids, or building Legos late at night — might be the most effective form of nervous system regulation for entrepreneurs.

If you’ve been waiting for permission to drop the productivity badge and let yourself play, this is it.

Links + Resources:

Grab my free clarity starter toolkit: Where the F**k Do I Even Start?

FOLLOW AYLA: ⁠@ayladenhartog⁠