Not Your Mama's Marketing

Companies spend crazy money on ads during the Superbowl. What can we learn from them? What concepts stick? Is humor a good advertising strategy (hint: yes!)? And which ads inspired us?

Head to social and let me know what concepts you will be applying to your own marketing

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It's the month of LOVE and I want to talk about loving your customers!

For more information, check out Not Your Mama's Mastermind: https://learn.katewinter.com/bundles/nymm

Time to check in on your branding! In this episode, we discuss the visual aspects of your brand and why you occasionally need to review them.

Is Generic Content Killing Your Marketing? If you do the same thing as everyone else, how are you going to get to an outcome that's different? In this episode, I encourage you to take a look at the images and words that you are using in your marketing, social media, and on your website.  How can you, be more YOU? 

When was the last time you worked on your business instead of for your business? Use the beginning of the year as a time to review your systems and processes. The goal isn't always to work more, but to work better.

Chances are, over the past year you have spent less time physically with other people and a great deal more time connecting virtually. What does that mean for your professional network? I’m not talking about networking where the goal is to increase the number of connections. I’m referring to situations where the goal is to build deeper connections and systems of support.

There’s a popular saying: you are the average of the five people you spend the most time with. What does that look like for you professionally? Is it coworkers, business partners, and employees? Do you consciously put yourself in situations to connect with other people from a growth perspective?

Join Not Your Mama's Mastermind: https://learn.katewinter.com/bundles/nymm

"Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed." Paulo Coelho Author of The Alchemist

It's no secret that I’m a complete geek for anything marketing, design, or advertising. Even I can admit that the idea of a marketing plan is one of the least exciting conversations we have in business- maybe behind tax planning or insurance. 

After years of working with small businesses and entrepreneurs, I see how necessary marketing plans really are. Without a marketing plan, you can fall into some poor decisions.

It’s hard to learn new things and admit we need help. The first step to improving is to figure out what when wrong in the past and learn from there. 

I encourage you to grab the free download: 3 Common Marketing Mistakes and How to Fix Them: https://www.katewinter.com/free-download/

If you are ready to build a marketing plan that will set you up for a strong 2021, check out my new course Easy & Effective Marketing Plans where you learn about the essential parts of a marketing plan and how to build a great one tailored to your business. https://learn.katewinter.com/courses/marketing-plans

It can’t really be time to talk about the holidays, can it? Sure is! Especially if you sell consumer goods or services. This is a unique year with unique challenges and new trends. By keeping your customer’s changing lifestyle in mind, you can continue to be relevant. Read More

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Higher Sales and Happier Customers: 10 Ways to Improve Your E-Commerce Site

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We are preparing for a very different holiday season. The change to online shopping has been accelerated by Coronavirus and social distancing. However, this new environment has opened the doors to innovation. I am so inspired by the ways I’ve seen businesses serving their customers in new ways like curbside pickup, delivery, and providing new experiences. But right now, the e-commerce experience can make or break your online sales. Before the holiday rush, review your website paying attention to these ten features.

Read: https://www.katewinter.com/improve-ecommerce-site/

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What pictures are you using to represent your brand? Are they custom or are you still scraping pics off of Google Images? I sit down with Mandy Brisco of Amanda Brisco Photography and we talk all things branding photography. 

We talk about: 

Mandy has transitioned from photographing brides to business and she is one of the most in-demand brand photographers in the Pittsburgh Area. Visit Mandy online:

Website www.AmandaBriscoPhotography.com

IG at www.instagram.com/amandabriscophotography 

FB https://www.facebook.com/A.BriscoPhotography