A cashless, cashier-less supermarket experience. Simply walk in, load up your bags, and walk out, without any queuing, fumbling for wallets or human interaction whatsoever. This is not out the pages of a sci-fi novel, but a new venture from Amazon that has recently arrived on the streets of London.

Yes, this month ‘Amazon Fresh’ has opened in two locations, firstly Ealing and most recently Wembley Park. They’re the first to be seen outside of the US, and the first of many planned for the UK. 

So today we’ll be discussing Amazon’s entry onto our high streets, and asking whether it’s a taste of the future for all retail or an experiment that’s doomed to fail.

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