Not Your Parents' PR

As the saying goes, constraints truly do breed creativity.

In this episode, Marla chats with Rachel Bradley, Marketing and Content Manager for Strategic Factory. A few years ago, Marla met Rachel while she was working at DuClaw Brewing Company, leading marketing efforts and snapping the most iconic photos. In this fun conversation, Rachel reflects on how she blends her artistic background into her career and shares insightful tips for product photoshoots.

To all the scrappy creatives out there, this one is for you.

As mentioned in the interview, you can view the legendary Sour Me Unicorn Farts Photoshoot photo here. And if you developed a craving for doughnuts (sorry not sorry) head to Diablo Doughnuts.

Connect with Rachel:
LinkedIn
Instagram: @leftovers_for_breakfast 

That's all for now!

Follow Us:
LinkedIn: 212 Communications
Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

Are you and your clients engaging in thought leadership….or just content marketing? Mads is joined by guest and crisis communications expert Jon Goldberg to talk about this over-used phrase, and how we might shift into “thoughtful leadership.” 

Follow Us
LinkedIn: 212 Communications
Instagram: @NotYourParentsPR @MarlaRose__ @MadsCaldwell

That's all for now!

Follow Us:
LinkedIn: 212 Communications
Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

No funny business in communications? We highly disagree.

After a single tweet made her giggle during her late-night unproductive social media scroll, Marla scrapped her original episode to explore all things hilarious. She unpacks why humor is sparingly used in marketing, how it can be used effectively, and when it's best to be avoided. 

Campaigns Marla Raved About:

Lyft: "Crumbs Were Left"
Drizly: "A Farewell Rant"
Oatly: "Fck Oatly"

That's all for now!

Follow Us:
LinkedIn: 212 Communications
Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

Struggling newsrooms + generative AI = magic, right? Not exactly.

Mads chats with Christina Veiga, sr. media relations director for the News Literacy Project to chat about all things AI in journalism including: Newsroom AI fails and wins, how to identify credible information, disclosures, the proliferation of deepfakes moving into election season, and more.

Find more on the News Literacy Project at https://newslit.org/ or @NewsLitProject on Instagram.

That's all for now!

Follow Us:
LinkedIn: 212 Communications
Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

We broke the rules. We’ve asked one of our parents for PR advice. 

Introducing Marla’s dad, Michael Clendenin. With 40+ years of expansive communications experience, he's a master storyteller and media whisperer. His longstanding career leading the Con Edison media relations team had him on and off camera, calmly representing the company through pivotal events including 9/11, Hurricane Sandy, and COVID-19. 

Tune in for a remarkable reflection on his career, internal and external stakeholder communication strategies, and his final pick on his favorite child. 

Get in Touch:

Ask Marla for his personal e-mail, or head to his website: https://www.clendeninconnections.com/ 

That's all for now!

Follow Us:
LinkedIn: 212 Communications
Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

We're baaack! Join Marla as she gushes over her favorite tools for content creation. From designing to writing to trusting that little voice inside your head, here's what you need to take on the new year.

The 6 Content Tools You Need:

1. Wannabe Design Wizards - Canva
2. PR PRos - Coverage Book
3. Visual Storytellers - InShot
4. On-Camera Work Cultures - LED Portable Camera Light
5. The Editor's Editor - Grammarly 
6. Social Media Scrollers - LinkedIn

The 3 Tools You Have:
1. Gut - trust it.
2. Rest - take it.
3. Time - use it wisely. 

That's all for now!

Follow Us:
LinkedIn: 212 Communications
Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

In public relations and communications, we're often swayed by the belief that only big, disruptive changes can create substantial results. In reality, small shifts in the way we communicate can spark big changes and foster innovation within an organization. 

In this episode, Mads dives into real-life examples of small steps in thinking and action that lead to bigger, meaningful results for your brand and business.

That's all for now!

Follow Us:
LinkedIn: 212 Communications
Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

To TikTok or not?

While it's not the right fit for every company or influencer, Marla explores why TikTok could be a great tool to highlight your brand personality. She also discusses what questions your social media team should be able to answer before launching, and the three brands who are crushing it on the FYP. 

Show Notes:

Must-follow brands: Tarte Cosmetics, Duolingo, and The Empire State Building
Instagram: marlarose__ 
LinkedIn: 212 Communications 

That's all for now!

Follow Us:
LinkedIn: 212 Communications
Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

Ready to master op-eds? Join Mads as she walks us through eight considerations when crafting these focused opinion pieces to best position it to be accepted by your target publication.

Free Download: Op-Ed Info Gathering Worksheet 
https://share.hsforms.com/1qM5oRz5zRRqKK2tkCtHPAgbye94

She'll talk through eight key considerations when crafting an op-ed, from understanding your 'why' to picking a relevant topic that aligns with your passion. Plus, we'll share tips on the pitching process, how to target the right publications, and handling possible rejections. We'll help you harness the power of op-eds and help your voice be heard. Let's get started!

That's all for now!

Follow Us:
LinkedIn: 212 Communications
Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

Who says grocery shopping has to be boring? Not Trader Joe's. In this fall-themed episode, Marla explores why Trader Joe's is a prime example of marketing excellence. From fun signage to affordable prices, this grocery chain has mastered the art of capturing our attention and tastebuds every season.

Then, she puts on her chef hat to rank Trader Joe's best three pumpkin spice items based on their packaging and of course, flavor. Enjoy! 

Show Notes:
Watch Marla rank the 3 best Trader Joe's pumpkin spice items on Not Your Parents PR @notyourparentsPR 

That's all for now!

Follow Us:
LinkedIn: 212 Communications
Instagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell