When Anthony Smith joined The Diary Of A CEO, the show had 300,000 subscribers. Today, it’s pushing 15 million.

In this episode of Not Your Story, Anthony shares how cinematic, narrative-driven trailers helped redefine how podcasts are promoted - after Steven Bartlett challenged him to bring something new to the industry.

In this episode I will walk you through 7 storytelling frameworks you can use to tell great f****** stories for you and your brand.

In this episode of Not Your Story, Rory sits down with Jacob, a producer who’s launched 1,000+ podcast episodes, to break podcasting down step by step, from recording on an iPhone to running a full multi-camera studio. Jacob pulls back the curtain on what he’s learned over 5 years building shows at Digital Wildcatters, launching Energy 101, and producing content for the Collide community.

Chuck Yates once helped manage an $8 billion energy fund and was worth around $150 million at the peak of his private-equity career during the Shale revolution.

Then in April 2020, he got fired. Instead of disappearing, Chuck rebuilt. He leaned into storytelling, started a podcast, joined Digital Wildcatters, and recently helped launch Collide. In this episode, Chuck breaks down the rise, the crash, getting fired in 2020, the personal losses that shaped him, and how storytelling and community became the foundation of his reinvention. This is how Chuck Yates rebuilt his life and career from the ground up.

In 2019, Collin McLelland walked away from a stable oilfield career to chase an idea that didn’t exist yet. What began as a podcast to meet people in Houston became Digital Wildcatters, a storytelling-driven media company and community that has redefined how the energy industry shares ideas, builds culture, and attracts the next generation. That same “Evolve or Die” mindset led to Collide, an AI-powered enterprise platform helping energy operators unlock the power of their data.In this episode, we talk about Collin’s journey from the rig floor to building a media empire, the origins of Evolve or Die, the creation of Collide, why curiosity drives innovation, and what it really takes to build hard companies inside the energy industry.

In this episode, Massiel Diez breaks down why she quit her 13-year career at SLB, what finally pushed her to make the jump, and what it really feels like to start over after climbing the corporate ladder.

She opens up about the moment she knew it was time to leave, the fear and freedom that followed, and why the ticket to get off the wrong train only gets more expensive the longer you wait. If you’ve ever felt stuck on the wrong path or wondered if it’s too late to start over, this episode is for you.

Connect with Massiel - https://www.linkedin.com/in/massiel-diez-b0942a60/

Connect with Rory - https://www.linkedin.com/in/rory-nolan-a89a1ab5/

Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/

In this special episode, the tables turn, Flipping the Barrel’s own Massiel Diez interviews Not Your Story host Rory Nolan about his journey from growing up in Manchester chasing his childhood dream to become a professional athlete, losing it, and rediscovering his passion through storytelling, marketing, and the creative grind that led to Not Your Story podcast and his role as Strategy Lead at Midnight Marketing. He reflects on how obsession, discipline, and reinvention have shaped every chapter of his life, and why he's placing his bets on the podcast goldrush.

Connect with Rory - https://www.linkedin.com/in/rory-nolan-a89a1ab5/

Connect with Massiel - https://www.linkedin.com/in/massiel-diez-b0942a60/

Subscribe to our Youtube channel - https://www.youtube.com/@NotYourStorypodcast

Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/

Don't forget to follow us on Spotify to stay up to date and if you enjoyed the show drop us a rating 💜

What does it really take to deliver world-class client experience at a growing marketing agency?

In this episode, Rory sits down with Rachel Pepin, Customer Success Manager at Midnight Marketing, to pull back the curtain on how the team scaled from scrappy, word-of-mouth beginnings to serving 60+ clients, all without long-term contracts.

They unpack the pillars of client experience (speed, simplicity, convenience), what it means to earn trust every month, how to handle tough feedback, and why customer success is the department Midnight keeps doubling down on as it grows.

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Follow us on Spotify/Apple Podcasts 💜

Produced by Midnight Marketing - build your content engine with us today

In this video I take you through the true story of podcasting, how it went from internet fringe to the mainstream. From the early iTunes days to the YouTube era of video podcasts, and the rise of B2B podcasts, this is the full breakdown of why podcasting is the most powerful trust-building format in media today.

How do you rewire your brain for success?

Katelyn Good, a world championship ice skater turned world-class marketer shares the visualization tools she took from elite performance on the ice into rebuilding her identity and succeeding as a bold marketer and elite mental performance coach.

Learn how to silence negative self-talk, push beyond your fear zone, and activate your alter ego to unlock your full potential and reach elite performance.

(00:00) Intro

(01:20) Kate’s origin story: rebuilding identity

(03:38) Alter-ego & the power of visualization

(10:27) Neutral self-talk & mental reps

(17:51) Overcoming negative self-talk

(21:00) The buffalo mindset: confronting the fear zone

(24:59) Transition from athlete to marketer

(27:28) Behind the Lightspeed IPO success story

(30:00) Playbook for GTM product launch strategy

(41:11) Hiring & leading high-performing marketing teams

(42:44) Visualization for marketers: how to use it to win

(51:10) Mental reps & creating an ad campaign in your mind

(56:14) Bold B2B marketing, shaking up legacy industries

(1:03:57) Building iconic brands: experiments & risk

(1:08:30) One simple visualization exercise to start today

(1:10:11) Advice to her younger self & definition of happiness

(1:11:13) Final reflections / outro

Follow Katelyn & Discuss your Mental Performance / Marketing Goals:

https://www.linkedin.com/in/katelyn-good/

https://calendly.com/good-chat/30-

minhttps://www.instagram.com/kate__good

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