Not Your Story

In this episode of Not Your Story, we sit down with Salvador Ayala, who spent 30 years building a global career at SLB, taking on leadership roles across operations, technology, strategy, sales, marketing, and engineering while working throughout Mexico, the United States, Africa, and Brazil. Salvador shares how an unexpected opportunity after graduating during Mexico’s economic crisis led him into the oil and gas industry, and ultimately into a career that continually pushed him outside his comfort zone.Salvador also opens up about the sacrifices behind international leadership, what kept him at one company for three decades, and why he eventually decided it was time for a new chapter as CEO of Atlas Pressure Control. He shares his approach to entering a new organization, building a culture of performance and accountability, creating Atlas’ “Responsive, Reliable, Relentless” philosophy, and the importance of embracing change, negotiation, family, and continuous growth.

Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/Host - https://www.linkedin.com/in/rory-nolan-a89a1ab5/Guest - https://www.linkedin.com/in/salvador-ayala-6600273/

In this episode of Not Your Story, we sit down with Harry Morton, CEO of Lower Street, a podcast agency that helps brands create, produce, and grow original shows. Harry breaks down why audio is far from dead, how brands should think about audio vs. video, what makes a great branded podcast, and why niche audiences can be more valuable than getting a lot of views. We also dive into the Moneywise case study, the anatomy of a strong podcast intro, and why the future of podcasting will still come down to great storytelling and human connection.

Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/Host - https://www.linkedin.com/in/rory-nolan-a89a1ab5/Guest - linkedin.com/in/harrymorton

In this episode of Not Your Story, we sit down with Scott Johns, Chief Commercial Officer at Sapphire Gas Solutions, to explore why natural gas has become one of the most important pieces of the AI revolution.As demand for AI and hyper scale data centers accelerates, so does the need for reliable, scalable power. Scott explains why natural gas, not just renewables or nuclear is positioned to bridge the growing energy gap, and how Sapphire's virtual pipeline solutions are delivering fuel where traditional infrastructure can't reach.

Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/Host - https://www.linkedin.com/in/rory-nolan-a89a1ab5/Guest - https://www.linkedin.com/in/scott-johns-00b5701/

Jake Ewing didn't take the traditional path into energy. Today, he's the General Manager at Hydra Gas Technologies, where he's helping expand mobile natural gas infrastructure across North America. In this episode, he shares his journey from welder to business leader, the lessons he learned building products from the ground up, and how Hydra is delivering energy solutions to customers where they're needed most.

Patrick Sternkopf didn't come from the oil and gas industry. Today, he's the Director of Marketing at ThruTubing Solutions and CUDD Pressure Control, where he's helping redefine what great marketing looks like in energy. In this episode, he shares the strategies behind the brand and where he believes the future of oil & gas marketing is headed.

In this episode of Not Your Story, Rory sits down with Khaled Elsebai, the media strategist behind some of the biggest business podcasts in the world, to unpack what actually makes a show grow. Khaled Elsebai has spent 20+ years in media, from college radio and SiriusXM to building podcast infrastructure at Gallery Media Group (under Gary Vee’s VaynerMedia umbrella) before later helping scale HubSpot Media, where he led production on flagship shows like My First Million, Marketing Against the Grain, and The Hustle Daily.

Kal takes us through a masterclass in audience growth, podcast strategy, monetization, YouTube packaging, and why most creators are thinking about content completely backwards.

If you're building a podcast, newsletter, media brand, or trying to turn content into a business, this episode is packed with practical frameworks you can apply immediately.

Learn how programmatic advertising has evolved beyond clicks and impressions. Drako's co-founder breaks down real time bidding, geo-targeting, AI-powered audience scoring, and why measuring incremental lift, not vanity metrics, is the key to maximizing your ad budget across every digital channel.

In this episode, Kyle Puls shares his journey from the military to working offshore, the realities of life on oil rigs, and what led him to Aquila Engineering. We break down why they decided to start a podcast and what it means for the future of offshore oil & gas technology.

Subscribe to I Speak Subsea -  ⁨@ISpeakSubsea⁩ 

Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/

Armand left his dream oilfield job to build ComboCurve after realizing oil & gas was making multi billion-dollar decisions with broken workflows. In this episode, we break down his early fundraising days in Houston, launching during negative oil prices, closing 50 clients in six months, and how relentless passion, speed, and true customer obsession fueled ComboCurve's rise.

When Anthony Smith joined The Diary Of A CEO, the show had 300,000 subscribers. Today, it’s pushing 15 million.

In this episode of Not Your Story, Anthony shares how cinematic, narrative-driven trailers helped redefine how podcasts are promoted - after Steven Bartlett challenged him to bring something new to the industry.