What does it really take to deliver world-class client experience at a growing marketing agency?

In this episode, Rory sits down with Rachel Pepin, Customer Success Manager at Midnight Marketing, to pull back the curtain on how the team scaled from scrappy, word-of-mouth beginnings to serving 60+ clients, all without long-term contracts.

They unpack the pillars of client experience (speed, simplicity, convenience), what it means to earn trust every month, how to handle tough feedback, and why customer success is the department Midnight keeps doubling down on as it grows.

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Produced by Midnight Marketing - build your content engine with us today

In this video I take you through the true story of podcasting, how it went from internet fringe to the mainstream. From the early iTunes days to the YouTube era of video podcasts, and the rise of B2B podcasts, this is the full breakdown of why podcasting is the most powerful trust-building format in media today.

How do you rewire your brain for success?

Katelyn Good, a world championship ice skater turned world-class marketer shares the visualization tools she took from elite performance on the ice into rebuilding her identity and succeeding as a bold marketer and elite mental performance coach.

Learn how to silence negative self-talk, push beyond your fear zone, and activate your alter ego to unlock your full potential and reach elite performance.

(00:00) Intro

(01:20) Kate’s origin story: rebuilding identity

(03:38) Alter-ego & the power of visualization

(10:27) Neutral self-talk & mental reps

(17:51) Overcoming negative self-talk

(21:00) The buffalo mindset: confronting the fear zone

(24:59) Transition from athlete to marketer

(27:28) Behind the Lightspeed IPO success story

(30:00) Playbook for GTM product launch strategy

(41:11) Hiring & leading high-performing marketing teams

(42:44) Visualization for marketers: how to use it to win

(51:10) Mental reps & creating an ad campaign in your mind

(56:14) Bold B2B marketing, shaking up legacy industries

(1:03:57) Building iconic brands: experiments & risk

(1:08:30) One simple visualization exercise to start today

(1:10:11) Advice to her younger self & definition of happiness

(1:11:13) Final reflections / outro

Follow Katelyn & Discuss your Mental Performance / Marketing Goals:

https://www.linkedin.com/in/katelyn-good/

https://calendly.com/good-chat/30-

minhttps://www.instagram.com/kate__good

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If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify / Apple Podcasts to help others discover the show :)

In this episode, Rory sits down with JP Warren, a seasoned expert in communication and community building, exploring the critical role of soft skills in advancing your career, life and business. We focus on enhancing communication skills, the power of effective storytelling, networking, and strategies for leading with soft skills. What's your elevator pitch?

When Weatherford shut down its UK operations, James Crowley had a choice: relocate - or rebuild.

What followed was the creation of Rockatek, a stealthy British engineering powerhouse now quietly solving problems for some of the world’s biggest oil & gas operators.

In this episode, James Crowley, Co-Owner and Director of Rockatek, joins Rory and Bella to talk about:

- Taking the leap from employee to founder

- Navigating the NDA-heavy world of engineering consulting

- The underrated power of British engineering

- Why Rocketech operates like the MI6 of oilfield innovation

- What it really takes to build a business while raising a family

Whether you’re an engineer thinking about launching your own venture, or a founder navigating the peaks and troughs of growth, this episode is for you.

In this episode of Not Your Story, recorded live at the OTC conference, we sit down with Anjani Kumar, VP of CoFlow at Computer Modelling Group (CMG), the gold standard in reservoir simulation for over 47 years.In today’s economic environment, operators face intense pressure to do more with less, fewer people, tighter budgets, and higher expectations.

CMG’s CoFlow platform is helping teams make faster, more accurate decisions in high-stakes environments where millions of dollars are on the line.Anjani shares insights from two decades of technical leadership, how CoFlow enables a unified, data-driven approach to field development, how to communicate technical value through storytelling, and why continuous learning and the power of compounding are essential for the next generation of energy leaders.

If you really want a job in marketing you've got to be OBSESSED.In this episode, we walk out step-by-step if we were restarting out as marketers from scratch today, here's the playbook we would follow.

6 months ago, Saim sent a video to Midnight, telling us why he should be hired.

He stood out from the crowd showing his ability to create content with an obsessive attention to detail.

We uncover how to start making content as a marketer, how to leverage ai, the importance of content pillars and so much more...

In this episode, LIVE from NAPE Expo 2025, seasoned oilfield veteran Farhod Hamidov, International Sales leader at BICO Drilling Tools reveals his secrets to building a powerful global network.

You'll learn how BICO is revolutionizing geothermal with leading technology and how Farhod has built a name for himself within the industry through strategic networking, storytelling and trust building.

In this episode of Not Your Story, LIVE from NAPE Expo 2025 in Houston 2025, Vasili Borisov shares his journey from professional tennis player, to entering the world of oil and gas and with help from his Russian rocket scientist father, create a revolutionary drill bit technology and founded Cool Edge Bits/

Vasili shares how to tell a compelling story as a founder to pitch your vision and brand to investors, recently securing VC money to take his product to market.

If you enjoyed this episode leave us a review and follow for more podcasts on marketing & entrepreneurship.

In this episode, Bella and Rory dive into the podcasting revolution, exploring why now is the perfect time to start your show.

From the rise of video podcasts to tips on growing your audience on platforms like YouTube and Spotify, they share practical advice for beginners and seasoned creators alike.

Discover the power of storytelling, the trends shaping podcasting in 2025, and how to turn your ideas into a show that stands out.