What are the metrics real estate investors look at when deciding to invest? Which social networks should I be focused on to attract more deals and private capital? Those are two of the most frequently asked questions sent to us via email. These are the two of the things we address in today's episode.
Even though it's the Spring Break episode, it didn't feel right to leave you hanging without a show. So, we do some listener Q & A. After that I pose a few questions to the investor community that listens to the show.
Metrics Real Estate Investors Look At When Deciding To Invest
So, what are the metrics real estate investors look at when deciding to invest? The answer to this question is both specific and nuanced all at the same time.
The four big metrics you're going to want to focus on are:
Cashflow: Robby has talked about it before on the show, but cash(flow) is king. More specifically, especially with notes, is you need to be comfortable with having to hold onto the property. Not forever, but maybe. Run every possible ROI scenario to understand your position as completely as possible.
Location, Location, Location: This is the time tested answer, and it only bare repeating because with notes you can invest in almost any location. For us that means you need to get familiar with multiple layer before investing. State, county, city, etc. Pick your markets wisely.
Budget: Make sure you're not putting yourself or your JV investors in a bind by not having necessary cash reserves to fully execute on a deal. It's as simple as that. A $20k deal, won't always run you $20k. And you should never expect it to.
Carrying Cost: The unsung anti-hero of many real estate investing transactions. This is the thing most realty shows leave off. Properly account for your entire possible holding time. Never count on a sale happening in the first 10 days a home goes on the market. And don't count on a streamline foreclosure.
Which Social Networks You Should Be Focusing On
We don't talk marketing a ton on the show, but when we do there is always a decent amount of questions that come rolling in. And, it makes sense that this would be one of the top questions. Investors don't want to waste time, and I get that. So, let's break down the top places you should be spending your time, and possibly money.
Facebook gets top billing here. If that surprises you, you need more help than this episode will provide. It's the largest social network by far, and it continues to dominate. They're constantly acquiring other networks, or implementing things that make people abandon other networks. It's likely to be your best marketing ROI platform for quite some time.
Up next is YouTube, and that's mostly because video marketing needs to be apart of your marketing strategy. Of course, there is no bigger player current than YouTube - though Facebook is making a run at it.
From there, you're going to want to dabble with Instagram and Snapchat. Figure out which platform suits your style, then go all in.
That’s it for this week! Thanks for listening everyone and as always, if you have any questions, comments or potential deals to send our way, email us at [email protected].
Listen & Watch this Week’s Show to Learn:
- Metrics Real Estate Investors Look At When Deciding To Invest
- Which Social Networks Investors Should Be Focusing On
- Taking The Path of Least Resistance
- Hard Decisions Easy Life, Easy Decisions Hard Life
- Why Chase's Wife Made Him Record This Show
- And much more!
Featured on the Show:
- Path of Least Resistance Article
- Facebook
- YouTube
- Instagram
- Snapchat
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Thanks for listening to our show! We’ll be back next Wednesday morning.
Cheers,
Chase & Robby