By Circle270Media Podcast Consultants
4.3
44 ratings
The podcast currently has 198 episodes available.
Has your business considered podcasting?
Or is your current business podcast not growing your brand?
Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast!
You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters.
+ Why are podcast websites so important?
+ What makes your podcast unique on social media?
+ What does monetizing your podcast really mean?
+ Why should your choice of podcast equipment be the LAST thing you need to consider?
+ What do experienced podcasters wish they would have known earlier?
Learn how to focus on the WHY you're podcasting, not on the HOW to podcast.
The session is Wednesday, September 28th from 4pm-6pm in The Big Room at CD 92.9 FM in The Brewery District. Following the session, The Big Room will be the place to network and ask more questions during our infamous Beerstorming Session.
Thanks to MyPodcastGuy.com, Robles Designs, TJE Communications, Don The Idea Guy, and CD92.9 FM.
Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at [email protected] to set up a time to talk more about your new or established business podcast.
As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement.
Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by other podcasters in podcast groups.
In the end, we all learn from the successes and the misses.
Since the beginning of the year, I have been making quick notes to myself, observations as they are, about the successes and the misses I have experienced with my clients, as well as what I see commented on by other podcasters. And I now have enough to where I think they should be placed on a Note To Future Me episode - for you and for me.
Here we go…
My favorites? If I HAD to choose, I would say #20, #30 and #33.
Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at [email protected] to set up a time to talk more about your new or established business podcast.
Copyright 2024 Circle270Media Podcast Consultants
Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
Google is finally cleaning up its product portfolio and merging services that just make sense to merge.
YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page.
The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major push into podcasts from Google's media brand.
As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts. But an opportunity for podcasters.
So what does this mean for podcasters today? We think it means podcasters need to be ready to know how YouTube works for search, and be prepared for this platform to be a great tool to brand and market your business podcasts.
YouTube is the largest search engine out there, so we might as well make it work in our favor! We have done some research for you and our clients, and we are breaking it down into 8 tips for YouTube SEO.
1. Keyword research
2. Optimize your podcast episode titles for discoverability
3. Use common search phrases for discovery and naming
4. Write smart video descriptions
5. Use both tags and hashtags
6. Use SRT files or closed captioning for YouTube SEO
7. Strong content is key to YouTube SEO for podcasts
8. Engage and encourage Interaction with your YouTube audience
Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at [email protected] to set up a time to talk more about your new or established business podcast.
Copyright 2024 Circle270Media Podcast Consultants
Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
Podcasting Is The Future For Your Business
Podcasts can be used for many different areas of business.
In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business.
Traffic Generation
Not only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minutes. It’s as if you’re talking to them one-to-one and they’re absorbing all you have to say. That is an incredibly powerful tool to have in your arsenal. The added bonus is that, if they like your content, they’ll talk about you, your brand, and your business to others, increasing your traffic.
Convenience
Once your listener subscribes to your podcast, your episodes will automatically be added to their library, meaning they don’t have to search for each new episode using keywords. Your brand and your words will already be waiting for them.
Brand Building
Giving your market and audience different ways to consume your content and showing that you are an expert in your field gives your brand power.
Additional Revenue Streams
If you become successful in publishing and engaging different audience types, the industry can be quite lucrative. In the U.S. alone, podcast ad revenue is expected to reach $4 billion this year by 2024. The more consistent you are in your efforts, the more you will grow. Omnipresence and consistency are key.
Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at [email protected] to set up a time to talk more about your new or established business podcast.
Copyright 2024 Circle270Media Podcast Consultants
Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening.
The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core podcasting values that built this space."
Or are we now maturing as a medium? Do we now have a better grasp that the content that podcasters create has value? Though it would be argued that it's not the content being sold, the listeners are. But doesn't content and listeners go hand-in-hand? If you don't have great content, you don't have listeners.
We need to start giving our listeners and podcasters more credit.
Listeners have all the power to make a podcast worth something to the podcaster, whatever that may be. It may be monetizing the content, or just creating and nurturing a community of followers. And give the podcasters credit as well. They know to have a following, they need to deliver content that keeps listeners engaged and respected.
Why this matters: No one likes to be misled. But. As this article on The Big Lead pointed out, it’s not necessarily a bad thing if people want to pay for more exposure. There are a lot of ways to make money from podcasting. Whatever you do, keep the FTC’s guidelines in mind. Regardless of the medium you work in, the FTC says deception occurs when consumers are misled about the nature or source of advertising or promotional messaging.
Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at [email protected] to set up a time to talk more about your new or established business podcast.
Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
Copyright 2024 Circle270Media Podcast Consultants
Here as some tips for you to implement to get your podcast listened to by more people.
Invest in the best quality audio
You’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support you with making sure you have the best sounding podcast your budget can afford. If it’s difficult for your audience to listen to your podcast… they’ll stop listening to your podcast.
Release consistently
Pick a day and time and stick with it. Research shows early week is great for business or personal growth podcasts, for example. And the latter part of the week for more light, entertainment, and lifestyle podcasts. But that doesn’t mean you have to release at that time based on your podcast content. Be sure to release your episodes on the day and time your audience expects to download it. And a schedule that fits YOUR schedule. Become a part of your listeners' routine.
Purchase the url for your podcast
You may not use it right away. But when you’re ready it will be yours. Currently, Apple Podcasts has no restrictions regarding two or more shows having the same name. So owning the url is critically important.
Upload your podcast to your website or create a specific website for your podcast
If your existing website is different from the name of your show, be sure to buy the domain for your podcast. Then redirect it to your website. Use the podcast url when asking people to visit the website on your podcast. For example, If the url of your business website is allthingspopcorn.com but the name of your podcast is Movies And Snacks. Ask your listeners to go to moviesandsnacks.com and have that url redirected to allthingspopcorn.com.
Transcribe each podcast episode
Services such as Sonix, Headliner, and Descript are affordable and make transcribing your podcast episodes quick and easy. Use these transcripts to write your show notes, and social media posts. As well as find content for your audiograms. Then write detailed show summary notes and upload them to your hosting platform, your website and YouTube.
Detailed show notes can be created from a transcription of your episode and should include a number of things. The description of your episode, a few key takeaways, some time-stamped highlights, your guest bio and headshot, and resource hyperlinks of items mentioned or promoted on the episode. It’s all about the SEO for your content.
Promote with Audiograms and use the caption feature
Companies like Headliner and Wavve make creating audio clips simple. Use the cover art of the episode along with up to 59-second audio clip to post to your social media. The 59-second mark is important if you want your audiogram to play in its entirety when people scroll their feeds.
Upload your podcast and your audiograms to YouTube
Take advantage of expanded discovery possibilities using the second largest search engine in the world. Be sure to upload your show notes. And don’t forget a link to the episode so people can link directly to your episode to share with others.
Do not underestimate the importance of #hashtags
Use them in all your posts promoting the podcast. This is a step you may be tempted to skip to save time. Don’t skip it. It can make all the difference in getting your podcast episode discovered by new listeners, and the press and media.
Send out an announcement email to your guests with podcast assets
When working with guests, make sure you ask them what they could use from you to promote the episode. As well as who to send podcast assets to. These podcast assets will probably include, for starters, links to...
Your podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast.
But where do you start?
Let's get you started with this episode.
Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at [email protected] to set up a time to talk more about your new or established business podcast.
Copyright 2024 Circle270Media Podcast Consultants
Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
Some interesting results from a study done by Improve Podcasts, conducted as an online survey in Q1 2021 and received responses from 1,076 people who self-identified as podcasters, the majority of whom were located in the U.S.
Why I want to spotlight this study is this - many of the podcasting statistics were surprising. But also shed a lot of light on the current state of podcasting, and points toward new future trends.
Here are the TOP 12 Actionable Highlights, Trends, and Podcasting Statistics.
Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com
Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at [email protected] to set up a time to talk more about your new or established business podcast.
Copyright 2024 Circle270Media Podcast Consultants
Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
The podcast currently has 198 episodes available.