Prof. Leddin is a Wall Street Journal best-selling author of The Five-Week Leadership Challenge. For more than three years he has hosted the popular weekly Leadership Lab Podcast (1% of all podcast nationally). He is an associate professor at Vanderbilt University where he teaches Corporate Strategy, Negotiation, Advanced Marketing, and Crisis Management and is the Director of the Practice of Business Studies. His hands-on leadership experience has ranged from leading soldiers in the U.S. Army to working with senior leaders for KPMG Consulting and FranklinCovey.
0:24 What is Leadership?
3:35 How do you account for different organization cultures?
5:33 What is the Leddin Group?
9:35 How does a leader survive a crisis?
13:44 How do you act more rationally?
16:40 The importance of rituals
18:52 Should a leader be feared or loved?
32:55 Personality related to leaders
35:21 How do you write a best-seller book?
39:00 What makes a great podcast?
40:41 The most interesting thing someone has said on a podcast?
45:08 What impelled Prof. Leddin to take the risk?
49:12 Is a leader made or born?
51:10 What makes a great negotiator?
1:00:19 How is psychology important to business?
1:03:30 What is successful marketing?
1:05:10 What skill has been most responsible for success?
1:14:45 There’s no permanent record.