Hold onto your hemp leaves, folks! Today Sara dives into how one wellness brand decided to pivot from brick-and-mortar to online, and still managed to stay high in customer trust. The CEO of Kerwell, Bryan Christopher opens up about making smart, data-driven decisions and knowing when to say goodbye is the secret sauce.

Host: Sara Press @withsarapress

• Kerwell Wellness — Explore their e-commerce platform
• Kerwell CBD Instagram — Follow for updates

Sponsored by: Kion Aminos. Get 10% off with code SaraPress or with this link: SHOPKION

• The origin story: from jaw pain remedy to high-end wellness brand
• How COVID unexpectedly accelerated digital transformation
• The strategic decision to close brick-and-mortar stores to focus on e-commerce
• Navigating federal and state hemp regulations with a focus on compliance and transparency
• The importance of product diversification and SKUs aligned with consumer demand
• How nano-emulsified topicals deliver faster pain relief
• The nuances: Delta 9 versus traditional THC—what’s legal and what’s psychoactive?
• Building trust through education, personalized support, and transparent ingredients
• Future-proofing: staying ahead of industry regulations and consumer trends
• Practical advice for business owners: trust your instincts and back your decisions with research

Remember, the key takeaway: continuous adaptation, backed by real research and a bit of emotional detachment, keeps your biz thriving in unpredictable waters. Trust yourself, stay transparent, and know when to pivot!

In this insightful interview, Sara sits down with Michelle Glogovac, the podcast matchmaker, as she shares her expertise on leveraging podcasts for personal branding, storytelling, and PR. Discover how to craft authentic stories, repurpose content effectively, and navigate the evolving landscape of AI in podcasting.

Host: Sara Press @withsarapress

Guest: Michelle Glogovac Website - https://themlgcollective.com

Sponsor: Kion www.shopkion.com 10% off with code: SaraPress

-The importance of authentic storytelling in podcasts

-Strategies for pitching and securing podcast appearances

-Effective content repurposing and clips for marketing

-Navigating AI-generated content and maintaining human connection

-Building trust and relatability through consistent messaging

Chapters

00:00 The Art of Storytelling in Business

03:09 Overcoming Communication Barriers

05:57 Finding Your Unique Story

08:50 The Role of AI in Podcasting

11:53 The Importance of Human Connection

15:10 Repurposing Content for Maximum Impact

18:02 Effective Podcast Pitching Strategies

20:54 Navigating the Evolving PR Landscape

23:56 Building Meaningful Connections Through Podcasts

27:01 Final Thoughts and Actionable Steps

resources

podcasting, storytelling, PR, content repurposing, AI in media, personal branding, podcast pitching, media strategy, audience engagement, podcasting tips

Today Sara is joined by Bryan Clayton as he shares his entrepreneurial journey from a lawn mowing business to building a successful tech platform, GreenPal. He highlights lessons on growth, scaling, mentorship, and personal development.

Sara and Bryan dive into:

Building a business from scratch

Scaling and preparing for acquisition

Mentorship and learning asynchronously

Balancing personal growth with business demands

Creating a platform that scales to millions

Host: Sara Press @withsarapress

Guest: Bryan Clayton @bryanclayton

Chapters

00:00 The Journey Begins: From Lawn Mowing to Entrepreneurship

02:47 Scaling Success: Lessons from the First Business

06:06 The Shift to Tech: Building GreenPal

08:54 Finding Mentorship: Learning Asynchronously

11:56 The Hustle: Gaining Initial Users

14:48 Balancing Two Sides: Consumers and Service Providers

17:48 Mindset and Routines: Keys to Success

20:58 The Importance of Physical Fitness in Business

24:00 Radical Accountability: Taking Ownership in Business

resources

entrepreneurship, startup, scaling, mentorship, personal growth, tech, business strategy, leadership, SaaS, GreenPal

Starting a podcast is easy but keeping up with it is where everyone seems to quit. In this short solo episode, Sara dives in to the concept of a "mini" podcast series for small businesses and the massive marketing benefits it can have for small business owners and entrepreneurs.

Host: Sara Press @withsarapress

Small business, entrepreneur, podcast host, marketing

In this insightful interview, Sara sits down with Nikki Antonaccio as she shares her transformative journey from circus performer to health and performance coach. She discusses the importance of understanding your nervous system, energy management, and self-awareness for preventing burnout and optimizing performance, especially for entrepreneurs and business owners.

Host: Sara Press @withsarapress

Guest: Nikki Antonaccio @nikkiantonaccio_womenshealth

The Whole Health Mastery - https://www.thewholehealthmastery.com/

Unlocking Your Nervous System for Business Success

Chapters

00:00 Introduction to Health and Business

01:17 Nikki's Unique Background and Journey

03:06 Overcoming Burnout and Finding Alignment

06:34 Understanding Energy Management

10:15 The Role of Therapy in Self-Discovery

16:42 Personalized Coaching Process

18:37 The Importance of Sleep, Stress, and Recovery

21:45 Shifting Mindsets for Better Health and Productivity

24:18 The Shift from Industrial to Digital Work Culture

27:58 Understanding Burnout and Chronic Stress

30:08 The Importance of Self-Care and Awareness

32:40 Navigating the Nervous System and Stress Responses

36:10 The Impact of Stress on Digestion and Eating Habits

39:10 Addressing Root Causes Over Symptoms

40:22 Simple Practices for Self-Connection

resources

Nikki Antonaccio, health, nervous system, burnout, energy management, self-awareness, performance, entrepreneurs, stress, recovery

Explore the transformative power of Human Design in building aligned businesses. Stefanie Carlstedt shares insights on how understanding your unique blueprint can unlock your potential, improve decision-making, and foster authentic growth.

Host: Sara Press @withsarapress

Guest: Stephanie Carlsted

Human Design Business Starter Kit - https://stefcarlstedt.com/HDReport

Stefanie Carlstedt's Website - https://stefcarlstedt.com

Human Design, Business Growth, Personal Development, Alignment, Entrepreneurship, Self-Discovery, Energy Types, Business Strategy, Authenticity, Personal Blueprint

What is Human Design and how it works

The connection between Human Design and business success

How to use Human Design to improve marketing and leadership

The impact of energy types and profiles on business strategies

Chapters

00:00 Introduction to Human Design and Business Coaching

02:56 Understanding the Human Design Blueprint

06:01 The Difference Between Human Design and Personality Tests

08:57 Types of Human Design and Their Implications

12:13 Applying Human Design to Business Strategies

14:59 The Importance of Energy Types in Business

17:51 Navigating Relationships and Team Dynamics

20:54 Common Mistakes in Business Without Human Design

23:57 Client Transformations and Success Stories

26:45 Skepticism and Embracing Human Design

30:08 Final Thoughts and Resources

In this conversation, Sara Press interviews Kristen Van Horn, a time management and accountability coach for female entrepreneurs. They discuss the importance of managing time and energy effectively, transitioning from overwhelm to focus, and the significance of setting boundaries. Kristen shares her journey from being a full-time teacher to a successful entrepreneur, emphasizing the need for planning and prioritization. The discussion also covers the role of accountability in achieving goals, the challenges faced by female entrepreneurs, and practical strategies for better time management.

Host: Sara Press @withsarapress

Guest: Kristen Van Horn www.kristenvanhorn.com

Key Takeaways:

Time and energy are crucial for productivity.

Planning and prioritizing are essential for success.

Audit your time to identify wasteful activities.

Setting boundaries is key to managing time effectively.

Accountability helps in achieving goals faster.

Focus on one revenue-producing goal at a time.

Being present with family is vital for work-life balance.

Intentional planning can reduce overwhelm.

The to-do list never ends; prioritize daily tasks.

Female entrepreneurship is on the rise, with more women pursuing their passions.

Chapters

00:00 Introduction to Time Management and Accountability

03:08 Kristen's Journey to Entrepreneurship

05:47 Understanding Time and Energy Management

08:51 Identifying Time Wasters

12:03 Creating a Focused Work Environment

14:46 The Importance of Accountability in Achieving Goals

17:07 The 90-Day Planner System

20:17 Balancing Work and Family Life

23:17 Prioritizing Presence and Intentionality

26:07 Trends in Female Entrepreneurship

27:58 Actionable Steps for Time Management

time management, accountability coaching, female entrepreneurs, productivity, work-life balance, planning, energy management, goal setting, business growth, overwhelm

Sara welcomes Tom Farley, brother of the late Chris Farley, to share his personal journey from growing up a Farley to becoming a recovery advocate for Recovery.com. He discusses the impact of family, the importance of authenticity, and innovative approaches to mental health and addiction treatment.

Host: Sara Press @withsarapress

Tom Farley LinkedIn - https://linkedin.com/in/tomfarley

Website - https://recovery.com

Chapters

00:00 Introduction to Tom Farley and His Journey

02:55 Growing Up in the Farley Family

05:51 The Impact of Chris Farley's Addiction

08:47 Finding My Own Voice

11:53 Authenticity and Recovery

14:38 Turning Pain into Purpose

18:03 Connecting Through Shared Stories

18:49 The Mission of Recovery.com

23:42 Creating a Supportive Work Culture

25:08 Passion vs. Purpose in Business

26:29 Lessons from the Bar Business

30:19 Redefining Treatment and Eliminating Stigma

31:36 The Resilience of the Younger Generation

32:24 Cherishing Memories of Chris Farley

recovery, mental health, addiction, authenticity, advocacy, comedy, family, stigma, treatment, storytelling

Family influence on addiction and recovery

The importance of authenticity in healing

Innovative approaches to mental health treatment

The role of storytelling and vulnerability in recovery

Unlock the truth about longevity and peak performance. In this episode Sara is joined by Joe Radich of R3 Health as he shatters the myths and reveals how functional health can revolutionize your life.
If you're tired of chasing temporary fixes and feeling stuck in a reactive healthcare system, this episode is your game-changer. Joe, a trailblazer in integrative medicine, dives deep into the root causes of aging, stress, and inflammation and shows you how to transform your body with cutting-edge biohacking tools and personalized strategies.

HOST: Sara Press @withsarapress

GUEST: Joseph Radich @r3.health

You'll discover:

• The real reason inflammation is a silent killer and how stress accelerates aging at the cellular level
• Why traditional medicine misses the mark and how functional medicine pinpoints root causes instead of Band-Aids
• Breakthrough therapies like hyperbaric oxygen, NAD IVs, peptides, and the Immortal Bed that boost brain health, endurance, and longevity
• The essential role of nutrition, sleep, and personalized supplementation in turning back the clock
• How integral stress management is for entrepreneurs and busy professionals craving mental clarity and resilience

This is not just theory, it’s life-changing, actionable insight aimed at helping you live healthier, longer, and more vibrant. If you’re a health-conscious business owner, driven to optimize every aspect of your life, this episode is your essential toolkit.

In this episode, Sara Press interviews Cara Chatellier, founder of Bubbly Creative, a marketing agency focused on supporting female-owned health and wellness businesses. They discuss the challenges these businesses face in marketing, the evolving landscape of social media, the importance of human connection in marketing, and the shift towards in-person events. Cara shares insights on SEO in the age of AI, the intricacies of digital advertising, and offers practical tips for small business owners to enhance their marketing strategies.

Host: Sara Press @withsarapress

Guest: Cara Chatellier www.bubblycreative.com

Bubbly Creative focuses on helping female-owned health and wellness businesses.

Social media trends are shifting towards authenticity and less polished content.

In-person events are becoming increasingly important for building connections.

SEO is evolving with AI, and businesses need to adapt their strategies accordingly.

Digital ads require expertise to avoid wasting money on ineffective campaigns.

Hiring a virtual assistant can significantly improve business efficiency.

Personal branding and humanization are key to engaging audiences.

AI-generated content can dilute brand authenticity and effectiveness.

Understanding your target demographic is crucial for effective marketing.

Investing in expert marketing services can yield better results for small businesses.

Chapters

00:00 Introduction to Bubbly Creative and Its Mission

02:07 Trends in Social Media Marketing

08:51 The Importance of Human Connection in Marketing

12:43 The Rise of In-Person Events

16:38 Navigating SEO in the Age of AI

21:59 The Importance of Content Creation

24:43 Navigating Digital Advertising Challenges

30:05 Understanding Ad Spend and Performance

36:35 Delegating Tasks for Better Business Efficiency

Bubbly Creative, marketing, social media, SEO, digital ads, female entrepreneurs, health and wellness, in-person events, marketing strategies, business growth