Novel & Non-Obvious

Novel & Non-Obvious

By Yoriko MoritaBusinessEntrepreneurshipManagement
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Novel & Non-Obvious episodes

  • Chris Meyer: Inside the Growing Ecosystem of the IoT

    We're living in the middle of the 4th Industrial Revolution, driven by the Internet of Things (IoT), connected devices, edge computing, robotics, and augmented reality. There are IP considerations at every level of this, often crossing industries and innovations.

    Chris Meyer is deep in the IoT community as Director of Partnerships at RIoT and Co-Founder at Hardshare.io. A mathematics and computer science grad from the University of Colorado, Y Combinator alum, Tactical Product Manager at Sphero's R+D Lab, founding team at Misty Robotics, his work has been featured in the Wall Street Journal, Fast Company, Forbes, CNET, Venture Beat, the IEEE Spectrum and more.

    37 min
  • Welcome to IP 101: How to Protect your Company and Products

    As startup companies present new products to the marketplace, it can be easy to not only get lost in the world of IP, but lose your products as well. A lot of the confusion on where to begin within IP stems from the lack of clarification on which IP Protection Mechanism works best for each company. Not to mention the various factors that come into play when searching for the best IP. Wondering which IP Protection Mechanisms will work best for your company & product? Learn more in this episode of the Novel & Non-Obvious Podcast.

    17 min
  • Sara Bean Duncan: Exploring the Intersection of Marketing and IP
    While IP and marketing might seem like opposite sides of most startups' back-offices, they are actually more closely related than many founders think. Typically, intellectual property concerns come into play for product companies when they take their first steps toward marketing their work. Are there features of their products that other companies might have protected before them? Should they be patenting their own IP before presenting it to the world? Is the imagery they want to use in their marketing protected in some way?   Sara Bean Duncan is a marketing consultant and business strategist in Boulder, CO who works with startup founders who need help answering these questions and creating marketing strategies that work. Her company, On the Bit Strategy, combines her two loves -- marketing and equestrian sports -- and addresses every aspect of startup marketing for both product and service companies.    Learn more
    29 min
  • The Top 5 IP Questions Potential Investors Ask Startups
    All investors have questions when meeting with startup founders. How scalable is your business model? How fast are your revenues growing? How experienced is your team? And, although they may not seem like it at first, many of these questions have an IP component. Patents Integrated founder Yoriko Morita prepares founders for what to expect.
    14 min
  • Anthony Franco / M.C. Squares: IP Comes to 'Shark Tank'

    M.C. Squares is creating a dry-erase renaissance, and Anthony Franco is leading the way. The company is reinventing the most basic of all business tools -- the whiteboard, the sticky note, etc -- in ways that make sense for today's digital-first world. It's a great idea, and it got Anthony funded on "Shark Tank" in May 2020, but refreshing existing products means running into some IP headaches along the way. In the episode, host Yoriko Morita talks intellectual property with the M.C. Squares founder and what he's learned along the way.

    ABOUT OUR GUEST: ANTHONY FRANCO

    Along with founding 5 successful companies (including M.C. Squares) and holding multiple patents, Anthony previously held leadership positions in creative direction, feature film post-production, technological architecture, advertising production, enterprise product development, computer-aided design, hospitality management, and product manufacturing. Learn more

    24 min

About Novel & Non-Obvious

From the publisher's feed

Hosted by patent agent Yoriko Morita, founder and president of Patents Integrated, Novel & Non-obvious explores the intellectual property side of founding and building a startup. We speak with entrepreneurs, innovators, founders and more to learn more about their startup journeys and the IP lessons they've learned along the way.