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Hey nerds, this episode is a deep dive into the numbers driving our brand.

• Deep dive into November's numbers after our Amazon suspension and reinstatement: $20K total revenue ($17.3K Amazon, $2.5K Shopify)
• Travis reveals why we spend 2x more on Google Ads ($4K) than Amazon PPC ($1.8K) and explains our "perpetual sales machine" strategy
• Real impact of losing our 4.5-star rating: Customer acquisition costs jumped from $13 to $41, and ROAS dropped from 3.15 to 0.94
• Major pricing strategy shift: Why we're dropping from $40 to $29.95 to boost velocity

Perfect for e-commerce operators wanting to understand the relationship between reviews, ad spend, and pricing strategy. Plus, investors will appreciate our transparent look at real numbers and strategic pivots.

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