We Bought A Brand!

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🔥 8 Steps to a $100M Business Exit 🔥

Want to learn how entrepreneurs sell their companies for hundreds of millions? 

In this video, I break down the 8-step blueprint that I’ve learned from M&A masterminds, business owners who’ve exited for 9 figures, and my own journey scaling brands. If you want to build, scale, and sell a business for life-changing wealth, this is your roadmap!

Here’s what you’ll learn in this video:
✅ Why thinking about your exit before you start growing changes everything
✅ How to identify businesses worth acquiring—and avoid buying a “job”
✅ The mindset shift from working in your business to working on your business
✅ Why recurring revenue and subscription models are the holy grail for buyers
✅ How to use M&A to shortcut growth instead of starting from scratch every time

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

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Get exclusive access to a powerful session from our latest live event!

In this raw and energetic talk, Justice breaks down the critical mindset shifts needed to scale from a 6-figure hustler to an 8-figure movement maker. He reveals the common traps that keep entrepreneurs stuck and provides a clear framework for building a brand that inspires obsessive loyalty.

This isn't just theory—it's a playbook forged from years of working with hundreds of brand owners.

In this live session, you'll learn:

• The 3 Tiers of Brand Ownership: Are you a Hustler, a Business Owner, or a Movement Maker?
• The #1 Shift You Must Make: Why you have to sell transformation, not just products.
• The Power of a "Psychotic Philosophy": How to create a belief system that builds a fanatical following.
• Real-World Case Studies: How brands selling coffee, t-shirts with holes, and even pens built massive movements from scratch.
• The Leadership Mindset that separates the plateaus from the exponential growth curves.

Please note: This is a recording from our live event to give you that unfiltered, "in-the-room" feel!

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

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- Notes and micro-updates in between our episodes
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It's free. Come connect with us here.

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What do you do when your first business acquisition doesn't live up to expectations? In this strategy session, we pull back the curtain on our supplement brand, Dr. Barry's, and reveal why we're making a major pivot. Instead of trying to fix a struggling product, we're building a system to acquire a new, successful brand with built-in momentum.

In this episode, you'll learn:

• A candid look at our first acquisition: why profits are up even as revenue struggles.
• The big pivot: Why we're shifting from fixing a brand to buying a new one.
• Building an engine for acquisitions: Our strategy for finding on-market and off-market deals.
• The "Shark Tank" Effect: Navigating sellers' unrealistic valuation expectations.
• Key takeaways on momentum, creative deal structuring, and what really drives a successful business.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

In this eye-opening episode, we reveal why our revenue is down 25% but our profit is up 60% - and the tough decisions we're making as a result.

• Our Amazon reviews dropped to 3.7 stars (displaying as 3.5 stars), crushing our conversion rate
• Declining subscription numbers tell us the brutal truth: our "winning" product isn't winning anymore
• How cutting our ad spend in half led to significantly higher profits ($4,500 vs $2,800 last month)
• The pivot strategy: launching our liver support supplement while shifting Reflux Essentials to Shopify where our reviews are stronger

Sometimes the path to growth means acknowledging what's not working. Listen in as we share the real numbers and our plan to turn things around with our new "perpetual sales machine" strategy.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

In this episode, we share insights from our first PPC Fun House event, discuss our next acquisition plans, and reveal what's coming for Dr. Barry's that could change everything.

• Our inaugural mastermind event showed us most entrepreneurs chase short-term hacks instead of building sustainable systems
• Travis shares his "defense mode" mindset when considering larger acquisitions ($200K-$1M in profit range)
• Exciting update: New Dr. Barry's product launching soon with 4.8-star reviews and our "perpetual sales machine" strategy

Visit freedombrands.net if you're running a supplement brand with great products but struggling with operations.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

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- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

We discuss their strategic pivot after March's sales drop. Learn how we cut ad spend to boost profits despite lower revenue, our battle with Amazon review challenges, and our NEW plans to launch a liver support supplement. 

Plus, hear about our cash flow strategy and how they're balancing current brand growth with preparing for their next acquisition.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

In this episode, Travis shares back-to-back monthly reports for Dr. Barry's. February showed 10% growth with $25K revenue through their "Perpetual Sales Machine" strategy focusing on off-Amazon traffic. 

March revealed a strategic pivot - cutting ad spend to prioritize profitability over growth after review challenges, resulting in higher weekly profits despite lower sales. Tune in to hear their candid discussion about product challenges and exciting plans for a third formulation.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

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- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

In this episode of the "We Bought a Brand" podcast the guys discuss their journey with Dr. Barry's, their acquired supplement brand. The team explores:

• February revenue update: $23,000 on Amazon and $2,500 on Shopify with profits around $2,000
• Their growth strategy of reinvesting all profits back into the business rather than taking cash out
• Challenges with their main product, Reflux Essentials, including customer education and expectations
• Discussion about potentially adding a third product to their lineup (possibly Total Liver)
• Travis's experimental approach to Google and Facebook ad spending
• The team's manufacturing concerns, including looking for suppliers with lower minimum order quantities (MOQs)
• A hypothetical exercise: what they would do if they needed to grow the brand to $1 million in revenue
• Their different approaches: Travis focusing on Amazon optimization and new product launches, while Deacon would leverage his Shopify and influencer marketing strengths
• The estimated cost ($40,000-$50,000) and opportunity costs of scaling versus waiting for their next acquisition

The episode highlights the team's complementary skills, their strategic approach to growth, and how they balance current operations with future acquisition plans.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

In this episode, we're diving into why running a "boring" business might just be the best thing that’s ever happened to us—and why it could be for you, too. Trust me, this isn’t boring in the way you think. Plus, we’re pulling back the curtain on our brand’s year-end numbers and sharing lessons from our first year of ownership.

Here’s what you’ll discover in this episode:

• Why a “boring” business is actually the ultimate goal—and how it creates stability, predictability, and freedom.
• Our honest year-end review: Real numbers, real growth, and what surprised even us.
• Lessons learned from scaling ads and managing challenges like stockouts and suspensions—and how we kept things steady during the chaos.
• The hidden opportunity in knowing your numbers—why tracking manually might be the single most valuable habit for your business.
• What’s next for us: Big acquisitions, bold moves, and how we’re preparing to take on bigger challenges.

If you’ve ever wondered what it’s really like to grow a brand, this episode is packed with insights, strategies, and real talk you won’t want to miss. Hit play and let’s get into it!

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.