We Bought A Brand!

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Welcome to our 2024 wrap-up! This episode is packed with insights as we reflect on the past year, share lessons learned, and look forward to what’s next. If you’re curious about what it’s really like to acquire, grow, and navigate a business, this is the episode for you.

Here’s what you’ll learn in this episode:

• 2024 in review: The highs, the lows, and the one word that sums up the year for each of us.
• Behind the scenes of buying and running a brand: What we’ve learned about working together as partners and building systems that work.
• Key wins and challenges: From overcoming hurdles to implementing creative solutions—we share the moments that defined the year.
• Looking ahead to 2025: What’s next for our business, our strategy, and our take on the e-commerce landscape.
• Cautious optimism: Why we’re excited about the future and what we’re focusing on in Q1.

If you’ve ever wondered what it takes to turn a vision into reality, or you’re balancing growth with sustainability in your own business, this episode will give you the inside scoop.

Don’t miss it—press play now and join us as we share what worked, what didn’t, and what’s coming next!

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Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

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Get even more behind-the-scenes updates:
We Bought A Brand official substack site

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- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

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In this episode, we tackle the unexpected challenges of running a brand on Amazon and the strategies we're using to turn setbacks into opportunities for growth. Whether you're an entrepreneur, marketer, or just curious about the behind-the-scenes of building a business, this episode is packed with actionable insights, real talk, and a $30,000 question that could change everything. Here's what you'll discover:

• The impact of bad reviews: How a drop in star ratings can tank performance metrics and what we’re doing about it.
• Price cuts and profit margins: Why we made a bold move to lower our price—and how it’s paying off in unexpected ways.
• Facebook ads vs. Amazon traffic: How we’re leveraging off-Amazon strategies to create a ripple effect across the business.
• The perpetual sales machine: Why we’re putting some strategies on autopilot and redirecting our focus.
• The $30,000 question: What we’d do with a sudden influx of capital—and how it’s shaping our long-term strategy.

This episode is all about resilience, creativity, and making data-driven decisions to grow a brand. Don’t miss the part where we reveal the secret strategy we’re testing next! Tune in and find out how we’re navigating the highs and lows of entrepreneurship to keep the momentum going.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

Hey nerds, this episode is a deep dive into the numbers driving our brand.

• Deep dive into November's numbers after our Amazon suspension and reinstatement: $20K total revenue ($17.3K Amazon, $2.5K Shopify)
• Travis reveals why we spend 2x more on Google Ads ($4K) than Amazon PPC ($1.8K) and explains our "perpetual sales machine" strategy
• Real impact of losing our 4.5-star rating: Customer acquisition costs jumped from $13 to $41, and ROAS dropped from 3.15 to 0.94
• Major pricing strategy shift: Why we're dropping from $40 to $29.95 to boost velocity

Perfect for e-commerce operators wanting to understand the relationship between reviews, ad spend, and pricing strategy. Plus, investors will appreciate our transparent look at real numbers and strategic pivots.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

In this episode, we dive into the wild ride of running an Amazon brand and share some incredible (and surprising) wins, as well as lessons learned along the way. If you’ve ever wondered how to juggle off-Amazon strategies, Facebook ads, and keeping your Amazon listing alive, this episode is for you. Stick around, because we’ve got some jaw-dropping insights that could change the way you think about growing your business.

Here’s what you’ll discover in this episode:

• The unexpected return of our Amazon listing—and how it sold through almost all of our inventory in a day!
• The surprising connection between Facebook ads and Amazon sales (yes, they work together, and we’ll prove it).
• How we’re getting $0.05 email leads—and how this one strategy could completely transform your list-building efforts.
• Why dropping to a 4-star rating on Amazon was a gut punch, and what it taught us about conversion rates and sales velocity.
• A behind-the-scenes look at how we’re using a credit card to supercharge cash flow and scale our ad spend without drowning in debt.
• The exact steps we took to pivot during a suspension and build an effective off-Amazon strategy.

This episode is packed with actionable insights, real data, and the kind of transparency you won’t find anywhere else. Don’t miss it!

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

We want to buy MORE brands, but we're also curious what that's like for sellers. This week we're grilling Dr. Travis Ziglar on his experience going through this process.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

In this episode, we dive deep into the rollercoaster ride of navigating setbacks, uncovering opportunities, and making big decisions for the future of our business. If you’ve ever faced a roadblock and wondered how to turn it into a stepping stone, this episode is for you.

Here’s what you’ll learn:

• The aftermath of being delisted from Amazon: How we recovered, what we discovered, and why it may have been a blessing in disguise.
• Our Shopify strategy revealed: From fear to hope, hear how we’re building a sustainable sales channel and what’s working so far.
• Why labels matter (and the lessons we’re learning about compliance): A behind-the-scenes look at relabeling products while navigating tricky FDA rules.
• The power of avatars: How understanding our target audience is reshaping our marketing and sales efforts.
• The long game vs. quick wins: Why we’re rethinking our approach to Amazon and Shopify, and what it means for our business moving forward.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

In this episode, we dive deep into the roller coaster world of entrepreneurship, where the highs are exhilarating, the lows are crushing, and every twist teaches us something new. If you're ready to learn how to think bigger, adapt faster, and turn challenges into opportunities, this episode is for you.

Here’s what you’ll discover:

• The power of thinking BIG: How a single meeting shifted our mindset on scaling and why starting small might not always be the best approach.
• Amazon’s one-strike policy and how to bounce back: The suspension that took us from our best sales day to an immediate halt—and the plan we’re executing to recover stronger than ever.
• The Shopify pivot: Why building a brand off Amazon might be the key to long-term success and how we’re already seeing wins.
• A new marketing strategy that converts: Learn how a customer conversation inspired us to launch a targeted challenge campaign—and why it’s already working.
• Entrepreneurship’s wild ride: From scaling ads to relabeling products with a manual applicator, hear firsthand what it takes to handle the unexpected.

Don’t just listen—walk away with actionable ideas you can apply to your own business, whether you’re scaling, recovering, or planning your next big move.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

In this episode, we’re taking you behind the scenes of our brand-building journey with another exciting update. This month was packed with wins, lessons learned, and even a little friendly competition. If you're curious about what it takes to grow a business, this episode is full of actionable insights you won't want to miss.

Here’s what you’ll get when you listen:

• The Numbers Game: We break down our August performance, including a major milestone we hit — and how it’s setting the stage for what’s next.
• A Costly Mistake: Hear about a big misstep we made, how it impacted our bottom line, and what we learned from it.
• Marketing Flywheels in Action: Discover how we’re using Google ads, blogs, and lead generation to build sustainable growth for our brand.
• Dead Inventory Dilemma: We’re brainstorming creative ways to turn unsold inventory into cash — including an unexpected showdown between team members.
• Scaling Smart: What we’re doing to scale advertising effectively without burning through cash.
• Sneak Peek into Strategy: Get a behind-the-scenes look at the tweaks we’re making to our product positioning and how we’re optimizing for repeat buyers.

Don’t miss this episode if you’re ready to learn from our wins, avoid our mistakes, and take your own business to the next level. Let’s grow together!

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

In this episode, we’re diving into some exciting wins, hard lessons, and big visions as we navigate the world of business acquisitions and brand growth. If you’re curious about what it takes to transform a struggling brand into a thriving one—or if you’re just looking for insights to apply to your own ventures—this episode is for you.

Here’s what you’ll discover:

• Our first $1,000 sales day—how we hit this milestone and what it means for our journey ahead.
• The game-changing coupon strategy we implemented that’s driving subscriptions and full-price purchases simultaneously.
• Why celebrating wins matters (and what we’re planning for our next big milestone).
• The risks every brand owner faces on Amazon and how we’re preparing for them—think reviews, suspensions, and backups you can’t afford to ignore.
• A behind-the-scenes look at how we’re building a community to protect and grow our brand long-term.
• Our take on evaluating a potential acquisition—what we look for, what we avoid, and the red flags you can’t ignore.
• Why structure-function claims can be a ticking time bomb for your business.

If you’ve ever wondered how seasoned entrepreneurs think about scaling, risk, and opportunity, this episode is packed with insights and actionable strategies you won’t want to miss.

Tune in now to hear the inside story of building a brand, overcoming obstacles, and scaling to new heights!

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.

Send us a text

In this episode, we delve into the intricacies of business growth, acquisition strategies, and the challenges of cash flow management. Join us as we explore how to navigate these essential aspects of entrepreneurship.

We're On Substack

Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. 

That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. 

Join us on Substack (it's free)

Get even more behind-the-scenes updates:
We Bought A Brand official substack site

- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access

It's free. Come connect with us here.