Now that's Significant

Jamin Brazil talks about the single largest impediment to growth: talent. Jamin discusses how to attract and engage employees, issues stemming from hybrid ways of working, and the significance of investing in employee morale.

In this latest episode of Now that's significant, Geoff Lowe discusses the age of data enlightenment that the Market Research industry is heading into, and what that means for insights professionals. The podcast covers:

- How the industry is currently working rather in fragmented and sequential ways, which slows down the process to value and even reduces the value itself.

- The potential solution of where get clients and stakeholders become involved in the discovery and understanding of the insights and the consumer data that they're analyzing.

- How hands-on approach leads to a better grasp of what's happening in their customers' minds, which means they can take faster action as a result of what they've learned.

- Some of the barriers of this data enlightenment, include researchers holding onto the kingdom (of old), and then also technology and disparate systems as well, 'undemocratic' processes. All of these requiring shift in mindset / changing of expectations.

- And lastly the fruit and joie de vivre insight teams can rediscover when they unleash the power and potential of these modern, consumer data and insight tools.

Rebecca Brooks, CEO and Founder of Alter Agents, a full-service, strategic market research consultancy reimagining research in an era of shifting decision making, joins us on the show to discuss Shopper Promiscuity, a mass shift away from loyalty as we've known it.

She spends the episode drilling into that statement, with insights into how shoppers are behaving, the importance of reviews, why researchers should be focusing on actions rather than theoreticals, and also why the typical decision-making funnel no longer holds.

In this episode of Now that's significant, Horst Feldhaeuser delves into that ever-blurring line between humans and tech, bringing insights from his 20+ years in the Market Research sector. He looks into:

• How our curiosity, our experiences, our ideas and intuitions – things that are inherently human - together with technology lead to successful business decisions and outcomes for clients.
• How technology solutions are giving us the time back to feed that curiosity.
• Why you need to involve the people that work on the processes you want to improve first and foremost.
• Why new technology solutions often come with new processes and implementation pains. And that’s why you need a senior leadership sponsor and should start small.
• And why you need to find the right partner, people, and capabilities to look at those sticking points that you want to improve.

If you like this episode, please subscribe to the podcast, share it with others who might also find it helpful, and get in touch if you’d like to be on the show.

Thanks for listening to Now that’s significant.