Investing is simple but not easy. How to convince your clients over 50 not to sell during times of market stress – it's about understanding the flight instinct.

All economic downturns are unique, and today's is no different. In the latest episode of #NowMe, Jan Holman discusses how investors should approach market volatility and the key points to consider when navigating your investment accounts.

In a continued discussion from episode one, we learn why women over 50 are an important demographic for financial advisors going forward.

Find out why demographic trends and shared personality characteristics make women over 50 the ideal clients for financial advisors.