Deep Dive Workshop — June 10, 2026

In this session, Liam coached two NPA Build members — Tessa and Alfie — through their current business challenges and mapped out clear next steps for each.

Tessa's Deep Dive

Tessa runs a cosmetic nursing clinic in Townsville and is working on growing her client base through email marketing and content. This session covered:

• Email strategy — Testing subject lines, send times, and segmenting past clients versus the full list. Liam walked through a specific offer email for past Redurin clients, simplifying the copy to one clear CTA and adding a complementary LED light therapy bonus to increase the value.
• Content batching — Repurposing existing Instagram content into emails, scheduling posts in Meta Business Suite, and building a sustainable monthly rhythm so Tessa can stay consistent even when she's traveling for conferences.
• Showing up as a personal brand — Leaning into lifestyle and behind-the-scenes content as deposits into the brand bank, not just clinical education posts.

Alfie's Deep Dive

Alfie is an international graduate nurse building a coaching practice to help other international nurses land their first grad role. This session covered:

• Getting past the first post — Liam challenged Alfie to stop overthinking strategy and just start. Three posts by next Friday: an introduction, a personal story, and something current.
• Identity as a nursepreneur — Working through the fear of being seen by colleagues, and stepping into the role confidently when people ask what he does.
• Content from real life — Using everyday moments (a tree on the way to a shift, exploring AI at 2am, doing a post-grad assignment) as the starting point for posts that connect back to his audience.

Key themes from this session:

• Done is better than perfect, especially in the early stages
• Repurpose what you've already created before starting from scratch
• Batching saves time and mental energy — emails and content together in one focused block
• The people who judge you are rarely the people who will pay you