NPA Private Podcast

NPA Deep Dive Workshop - Email & Content Strategy for your Personal Brand


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Deep Dive Workshop — June 10, 2026

In this session, Liam coached two NPA Build members — Tessa and Alfie — through their current business challenges and mapped out clear next steps for each.

Tessa's Deep Dive

Tessa runs a cosmetic nursing clinic in Townsville and is working on growing her client base through email marketing and content. This session covered:

  • Email strategy — Testing subject lines, send times, and segmenting past clients versus the full list. Liam walked through a specific offer email for past Redurin clients, simplifying the copy to one clear CTA and adding a complementary LED light therapy bonus to increase the value.
  • Content batching — Repurposing existing Instagram content into emails, scheduling posts in Meta Business Suite, and building a sustainable monthly rhythm so Tessa can stay consistent even when she's traveling for conferences.
  • Showing up as a personal brand — Leaning into lifestyle and behind-the-scenes content as deposits into the brand bank, not just clinical education posts.

Alfie's Deep Dive

Alfie is an international graduate nurse building a coaching practice to help other international nurses land their first grad role. This session covered:

  • Getting past the first post — Liam challenged Alfie to stop overthinking strategy and just start. Three posts by next Friday: an introduction, a personal story, and something current.
  • Identity as a nursepreneur — Working through the fear of being seen by colleagues, and stepping into the role confidently when people ask what he does.
  • Content from real life — Using everyday moments (a tree on the way to a shift, exploring AI at 2am, doing a post-grad assignment) as the starting point for posts that connect back to his audience.

Key themes from this session:

  • Done is better than perfect, especially in the early stages
  • Repurpose what you've already created before starting from scratch
  • Batching saves time and mental energy — emails and content together in one focused block
  • The people who judge you are rarely the people who will pay you

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NPA Private PodcastBy Liam Caswell