Summary:

In this session Liam shared two exciting updates for the NPA community before opening the floor for live coaching. He introduced the brand new Practice Scope and Marketing Review GPT — a compliance tool trained on APRA, ANMF and regulatory documentation that members can use to review any content, bio, sales page or email for potential risk. He then teased a new system he is testing in MPA that could change how members generate leads and sign clients — with more details coming soon.

The coaching portion covered content strategy for Morwenna following her viral post, Instagram reel creation for Megan, and lead generation and sales page optimization for Jo.

Key takeaways:

• The Practice Scope and Marketing Review GPT is now live in the MPA GPT Hub — run any content through it before you post
• When you get a winning post, repeat it. Change the words, change the format, keep the feeling
• Turn your viral content into a carousel, an email, and a quote post — one idea, multiple formats
• The goal of content right now is reps, not perfection. Post it, learn from it, keep going
• You don't need a fancy funnel or a website to make an offer — a Google Doc works
• Something new is coming to NPA that will change how members bring people into their world