NRJ France and its worldwide affiliates have expanded their PURE Jingles sound with another batch of station idents, plus news, weather & traffic beds for a high level of energy! The jingles of NRJ (internationally also branded as ENERGY) are now being heard in 25 markets.

“Being part of their brand since 2008, we’re always aiming for the next level”, PURE sales director Thomas Giger says. “NRJ is basically giving us carte blanche to shape their on-air sound. Our team finds inspiration in the station’s hit rotation to stay close to leading-edge trends.”

Apart from ever-evolving music cycles, there are other forms of constant innovation. “Together with NRJ, we’re coming up with add-ons. Recently, we’ve included tempo transitions for natural segues from song to song. And sound-wise, voice inserts and playful ad-libs are crisp ingredients in the vocal mix.”